niwa.co.nz
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NIWA: The Unsung Data Giant
How a New Zealand science powerhouse quietly dominates weather data
While everyone obsesses over Big Tech, NIWA quietly commands 369K monthly visits from a nation obsessed with weather. This isn't just a government agency—it's a data empire disguised as science.
"NIWA doesn't just predict the weather—they own the conversation around New Zealand's environmental future."
The Traffic Gravity Well
With 6,170 monthly searches for 'niwa' alone and 134K for 'auckland weather', they've become the default source for environmental intelligence. Their 187K backlinks create an unassailable moat that commercial weather apps can't replicate. This is what happens when you combine scientific authority with 80 years of data collection.
The Real Audience
The 'undefined' top country at 70.8% is clearly New Zealand itself—revealing a domestic monopoly. But here's the product insight: they're capturing global researchers, climate tech startups, and policy makers through their ocean acidification hubs and freshwater data. They're not just serving weather; they're selling trust.
Their tech stack tells the story—jQuery and Bootstrap mixed with Tailwind and Ant Design shows a legacy system being modernized in layers. It's not pretty, but it's functional. The real magic is in their content strategy: five H1 tags covering atmosphere, climate, hazards, coasts, and freshwater—every environmental angle covered.
- Revenue per employee: $143K—healthy for a science org
- 38% direct traffic proves massive brand authority
- Top 130K globally without chasing commercial keywords
- Social presence across 5 platforms with unified 'earthsciencesnz' branding
The Unsexy Data Play
NIWA proves that infrastructure beats interface. While weather apps fight over UX, they own the underlying data and credibility that makes everything else possible.
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Open Graph Image
https://niwa.co.nz/sites/default/files/2025-07/Earth%20Sciences%20website_v3%20low%20res.png
Meta Tags
Home | Earth Sciences New Zealand | NIWA
NIWA
Home
H1 Tags
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About niwa.co.nz
NIWA
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Technology Stack
niwa.co.nz uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
Drupal
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
niwa.co.nz receives approximately 369.6K monthly visitors and ranks #130,883 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:27 on the site.
The majority of niwa.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about niwa.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit niwa.co.nz directly at https://niwa.co.nz.