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niwa.co.nz
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niwa.co.nz

14 technologies
VerifiedGrowingVisit369.6K/mo$115M80414 Tech6 Leads
Deep Dive

NIWA: The Unsung Data Giant

How a New Zealand science powerhouse quietly dominates weather data

While everyone obsesses over Big Tech, NIWA quietly commands 369K monthly visits from a nation obsessed with weather. This isn't just a government agency—it's a data empire disguised as science.

369K
monthly visits
$114.8M
annual revenue
804
scientists & staff
54%
organic traffic

"NIWA doesn't just predict the weather—they own the conversation around New Zealand's environmental future."

The Traffic Gravity Well

With 6,170 monthly searches for 'niwa' alone and 134K for 'auckland weather', they've become the default source for environmental intelligence. Their 187K backlinks create an unassailable moat that commercial weather apps can't replicate. This is what happens when you combine scientific authority with 80 years of data collection.

The Real Audience

The 'undefined' top country at 70.8% is clearly New Zealand itself—revealing a domestic monopoly. But here's the product insight: they're capturing global researchers, climate tech startups, and policy makers through their ocean acidification hubs and freshwater data. They're not just serving weather; they're selling trust.

Their tech stack tells the story—jQuery and Bootstrap mixed with Tailwind and Ant Design shows a legacy system being modernized in layers. It's not pretty, but it's functional. The real magic is in their content strategy: five H1 tags covering atmosphere, climate, hazards, coasts, and freshwater—every environmental angle covered.

  • Revenue per employee: $143K—healthy for a science org
  • 38% direct traffic proves massive brand authority
  • Top 130K globally without chasing commercial keywords
  • Social presence across 5 platforms with unified 'earthsciencesnz' branding
No mobile app
Dominates academic and government contracts
No real-time alerts for consumers
Owns the research layer that powers commercial apps
No premium subscription model
Builds moats through decades of proprietary data
Clunky tech stack with jQuery legacy
Scientific credibility that money can't buy

The Unsexy Data Play

NIWA proves that infrastructure beats interface. While weather apps fight over UX, they own the underlying data and credibility that makes everything else possible.

What tech stack does Niwa use?

18 detected
Security1
Programming Languages1
Cloud & Hosting1
Performance1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics4
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Tag Manager

How much traffic does Niwa get?

Traffic & Engagement

213.2K
Monthly Visits
-2.0%
3.1
Pages/Visit
7:26
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend-8%
232.8K
Oct 2025
Oct
217.5K
Nov 2025
Nov
213.2K
Dec 2025
Dec

Rankings

#172,990
Global Rank
#1,864
New Zealand Rank
Science
Category

Backlinks & Authority

187.2K
Backlinks
9.7K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend-14%
217.9K
Jul 2025
Jul
218.2K
Aug 2025
Aug
214.2K
Sep 2025
Sep
196.0K
Oct 2025
Oct
190.9K
Nov 2025
Nov
187.2K
Dec 2025
Dec

Search Traffic

Organic
494.1K

Top Organic Keywords

#3weather
1,830,000 vol45.1%
#6weather tomorrow
673,000 vol7.4%
#5auckland weather
550,000 vol4.5%
#1niwa
6,600 vol1.4%
#2天气
27,100 vol1.0%

Where is Niwa's audience located?

🇳🇿New Zealand62.3%
🇺🇸United States9.7%
🇩🇪Germany6.0%
🇬🇧United Kingdom3.9%
🇮🇹Italy3.7%

Device Distribution

Desktop48.1%
Mobile51.9%

What keywords does Niwa rank for?

5 keywords
1niwa6.2K vol$0.23
2weather20.2M vol$0.50
3auckland weather134.2K vol$0.19
4uv index auckland2.1K vol$0.19
5uv index wellington480 vol

How is Niwa's SEO?

Open Graph Image

OG Image preview
og:image

https://niwa.co.nz/sites/default/files/2025-07/Earth%20Sciences%20website_v3%20low%20res.png

Meta Tags

title40 chars

Home | Earth Sciences New Zealand | NIWA

description4 chars

NIWA

og:title

Home

languageEN

H1 Tags

h1Atmosphere
h1Climate & Weather
h1Hazards

Who works at Niwa?

Loading leads...

What do customers think of Niwa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Niwa

What is Niwa's Revenue?
Niwa generates approximately $115M in annual revenue. With 804 employees, that's $142,800 per employee.
What does Niwa do?
NIWA
How fast is Niwa growing?
Niwa has declined by 2.0% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Niwa?
When visiting Niwa, visitors view an average of 3.1 pages per visit, and spend around 7:26 on the site, and the bounce rate is 60.2%.
How do people find Niwa?
494.1K (232%) find them through organic search.
Who uses Niwa?
Niwa's top market is New Zealand with 132.8K visitors (62.3%). United States is 2nd with 20.7K (9.7%). Germany is 3rd with 12.7K (6.0%).
What technologies does Niwa use?
Niwa uses 14 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Niwa's competitors?
Niwa's main competitors include EORTC, The Westmead Institute for Medical Research, Healthovation Pty Ltd, Ipsos Australia, SQNNSW Drought Resilience Hub. These companies operate in similar markets and compete for the same customer base.

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About niwa.co.nz

NIWA

Company Overview

niwa.co.nz
Website
science_and_education
Industry
#130,883
Global Rank
369.6K
Monthly Visitors
14
Technologies
6+
Employees

Contact niwa.co.nz

Technology Stack

niwa.co.nz uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Drupal

Cloud & Hosting

Cloudflare

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

369.6K
Monthly Visits
45%
Bounce Rate
2.7
Pages/Visit
1:27
Avg. Duration

niwa.co.nz receives approximately 369.6K monthly visitors and ranks #130,883 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:27 on the site.

The majority of niwa.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is niwa.co.nz?
NIWA
What technologies does niwa.co.nz use?
niwa.co.nz uses 14 technologies including Font Awesome, Google Fonts, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact niwa.co.nz?
You can contact niwa.co.nz via email at [email protected] or through their contact page.
What are niwa.co.nz's social media accounts?
niwa.co.nz is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is niwa.co.nz hiring?
Check niwa.co.nz's careers page for current job openings and opportunities. The company has 6+ known employees.
How popular is niwa.co.nz?
niwa.co.nz receives approximately 369.6K monthly visitors and ranks #130,883 globally. Traffic is growing by 5.2% month-over-month.

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This page provides publicly available information about niwa.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit niwa.co.nz directly at https://niwa.co.nz.