While Silicon Valley obsesses over knowledge workers and SaaS metrics, MicroBenefits is building the operating system for the world's 270 million factory employees. They're not measuring clicks or Slack messages—they're measuring operational efficiency and retention in environments where a single percentage point drop in turnover can save millions.

"The most valuable data in manufacturing isn't in the ERP—it's in the hands of the worker on the floor."

The tech stack reveals their priorities: jQuery, Slick, Tailwind CSS, Bootstrap. This isn't cutting-edge—it's pragmatic. They're building for reliability, not flash. For factory environments where connectivity is spotty and devices vary, lightweight, proven technology wins. Their use of DaisyUI and HSTS shows they care about both frontend consistency and security compliance—critical when handling sensitive worker data across global supply chains.

• Vertical focus beats horizontal plays: They don't chase every HR tech dollar; they own the factory floor
• Mobile-first isn't a buzzword—it's a necessity for workers without desks or company email
• Low traffic + high revenue = enterprise sales motion. They're not building a funnel; they're building relationships
• 52 employees managing $6.8M revenue suggests efficient operations, not just software efficiency