microporous.net
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Microporous: The Unseen Giant in Battery Tech
A $7.5M revenue company powering the electric revolution with a humble website
While the world obsesses over flashy EV startups, a 140-person plastics company in New York is quietly building the critical components that make lithium-ion batteries possible. Microporous.net is the digital front for a business that operates far from the consumer spotlight, yet its technology is likely in your pocket right now.
"Their website traffic is modest, but their industrial footprint is massive. This is B2B infrastructure, not a consumer play."
The Battery Supply Chain's Hidden Link
Microporous operates in the plastics industry, but their top keywords reveal a strategic pivot: 'separator for lithium ion battery' and 'porous lead' dominate search intent. They're not making plastic widgets—they're engineering the micro-porous membranes that separate anodes and cathodes. With the EV market exploding, this is a critical bottleneck component. Their low web traffic isn't a failure; it's a sign of a deeply entrenched, relationship-driven B2B model where buyers don't Google—they call.
The Industrial Paradox
Their tech stack is surprisingly modern for a traditional manufacturer—Tailwind CSS, Bootstrap, jQuery. This suggests a team that understands digital presence but prioritizes engineering over marketing. The 39% direct traffic share is telling: existing customers bookmark the site. The 29% organic search comes from engineers and procurement specialists searching for specific technical terms, not brand awareness. They're found when needed, not when browsing.
The leadership team is a roster of operations and finance veterans, not digital natives. Douglas Rich (VP Operations) and Bob Williard (Director Finance) signal a company focused on margins and supply chain efficiency. This isn't a venture-backed growth story; it's a bootstrapped, profitable industrial player. The lack of funding data confirms this—they're self-sustaining.
- Revenue per employee is ~$53,571—tight but sustainable for a capital-intensive manufacturer
- Top keyword 'microporous construction new york' suggests a localized industrial service arm
- No Trustpilot presence confirms their B2B nature—reputation is built on contracts, not reviews
The Real Value is Invisible
Microporous proves that in deep tech manufacturing, web traffic is a vanity metric. Their $7.5M revenue and 140 employees represent real, tangible value in the battery supply chain—value that doesn't need a viral website to exist.
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Homepage - Microporous
Lithium-ion Battery Separators Coated lithium-ion battery separators for EVs, energy storage, and industrial applications. Providing thermal stability, safety, and durable power management. Learn More Lead-Acid Battery Separators Reliable power solutions for automotive, industrial, and backup systems—maximizing battery life while reducing maintenance time and cost. Learn More The Newsroom Updates, industry news, and battery technology advancements. […]
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About microporous.net
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Technology Stack
microporous.net uses 20 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
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YouTube Embed
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Traffic & Audience
microporous.net receives approximately 2.3K monthly visitors and ranks #6,986,503 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
The majority of microporous.net's traffic comes from .
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This page provides publicly available information about microporous.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit microporous.net directly at https://microporous.net.