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Microwd: The $5.5M Impact Engine
Connecting Latin American women entrepreneurs with investors seeking profit and purpose
In a world where fintech is dominated by VC-funded behemoths chasing unicorn valuations, Microwd.es quietly built a $5.5M revenue engine by solving a fundamental mismatch: the gap between micro-entrepreneurs who need capital and investors who want more than just returns. They're not just moving money; they're moving the needle on poverty cycles.
"Microwd proves that impact investing isn't a charity play—it's a $5.5M revenue business model that scales."
The Dual-Sided Marketplace
Microwd operates a classic marketplace model with a twist. On one side: women entrepreneurs in Latin America seeking microloans. On the other: investors wanting economic returns AND social impact. Their 39-person team sits in the middle, vetting borrowers and managing risk. With 48% direct traffic, they've built a brand that brings investors back—likely the same ones who've seen their 3.7/5 Trustpilot rating and stayed for the dual ROI.
The SEO Paradox
Here's where it gets interesting. Their top organic keyword isn't about microfinance—it's 'frase de albert einstein sobre el interes compuesto' (730 monthly volume). This reveals a sophisticated content strategy targeting investors who believe in compound interest. They're not chasing 'microcredit' keywords; they're capturing the mindset of long-term investors. Meanwhile, 'microwd perú' (100 volume) shows geographic specificity. This isn't accidental SEO—it's strategic positioning.
The tech stack tells a story of modern web architecture: Vue.js and Astro for performance, Tailwind for design velocity, and YouTube embeds for storytelling. They're using DoubleClick Floodlight for attribution—serious tracking for a company that could easily fly under the radar. The 88% 'undefined' country traffic is likely a data gap, but the 4.6% from another region suggests they're expanding beyond their core markets.
- Revenue model: Transaction fees on both sides of the marketplace, likely 2-5% per loan
- Geographic focus: Latin America (Peru appears in top keywords, LinkedIn shows .co domain)
- Impact metrics: They publish impact reports (PDF on Google Storage), crucial for investor trust
- Leadership: CEO Oriol Rius leads a team with dedicated credit placement specialists
The Unsexy Fintech That Works
While others chase unicorn status, Microwd builds a $5.5M business serving real needs with real returns. Their secret? Focus on the intersection of profit and purpose, not just one or the other.
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Open Graph Image
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Meta Tags
Microwd Inversiones - genera impacto social
Conectamos mujeres emprendedoras en Latinoamérica que solicitan un microcrédito con inversores que buscan rentabilidad económica e impacto social.
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Reviews (1)
Hace una buena obra y da buenos…
Hace una buena obra y da buenos resultados económicos.
Muchas gracias por tu comentario Jossee.
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About microwd.es
Conectamos mujeres emprendedoras en Latinoamérica que solicitan un microcrédito con inversores que buscan rentabilidad económica e impacto social.
Company Overview
microwd.es Social Media
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Technology Stack
microwd.es uses 10 technologies across their website including YouTube Embed, Google Fonts, DoubleClick Floodlight, and more.
Video
YouTube Embed
Fonts
Google Fonts
Advertising
DoubleClick Floodlight
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
microwd.es receives approximately 8.5K monthly visitors and ranks #2,243,511 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:36 on the site.
The majority of microwd.es's traffic comes from undefined, undefined, .
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This page provides publicly available information about microwd.es. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit microwd.es directly at https://microwd.es.