midco.com
midco.com
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Midco's Rural Internet Empire
How a regional ISP commands $620M revenue with 1.3K employees
In the shadow of tech giants, Midco quietly builds a $620M broadband empire across America's heartland. This isn't a Silicon Valley story—it's a masterclass in regional dominance.
"66% direct traffic proves Midco doesn't need Google to own their market—they own their customers' minds."
The Rural Internet Playbook
While coastal startups chase urban millennials, Midco dominates underserved markets where competition is thin and loyalty is high. Their 98.9% traffic concentration in a single undefined region (likely their core service area) reveals a hyper-focused strategy: conquer territories the big players ignore, then build unbreakable local moats. This isn't sexy growth hacking—it's industrial-grade market capture.
Search Dominance Without SEO
Midco's keyword strategy is brilliantly simple: own your brand. 'Midco' alone drives 22,840 monthly searches—more than their entire competitive landscape. They're not fighting for 'internet provider' eyeballs; they've built a brand so strong that customers type 'midco login' directly into their browser. With 52,906 backlinks and only 27% organic traffic, they've achieved what most companies dream of: customers who bypass search engines entirely.
The Trustpilot rating of 3.3/5 from just 4 reviews tells a revealing story. Low review volume suggests either strong customer retention (no need to vent online) or a demographic less likely to use review platforms. For a company of this scale, the rating is surprisingly modest—likely reflecting the inherent challenges of rural infrastructure and service expectations rather than operational failure.
- Pat McAdaragh leads as Chair & CEO, steering a 1,364-person operation
- $3.52B in funding reveals serious infrastructure investment appetite
- Top keywords show 870 monthly searches for 'midco internet'—proving brand-led demand
- Midcontinent Communications heritage suggests legacy acquisition strategy
The Anti-Startup Success Story
Midco proves you don't need viral growth when you own the infrastructure. Their $620M revenue and 66% direct traffic ratio shows that boring, regional, infrastructure-heavy businesses can outperform flashy tech startups in customer loyalty and sustainable scale.
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Reviews (4)
A conscientious customer rep
A conscientious customer rep; name is Jen, worked with me on a complex problem here in Sioux Falls SD. She worked tirelessly checking on whether or not my anti-virus program was a real problem involving my router or not. She took me thru all the steps necessary to indeed show that the Midco router was up to date on its software..turns out she discovered the problem was likely my free anti-virus app...and IT WAS, I found out. What a dedicated and thorough person she was. Employees like her make your company great. Paul Frazer
Blocks standard features for upcharge
Absolutely trash company. I was on the phone with support for almost an hour because I was unable to connect to my SQL servers at work. They swore up and down that they do not block ports and it had to be an issue with my router. Finally a few days later we get a call from a supervisor and they stated that there was a recent change where the company is blocking port 1433 and to open it up I have to pay for business service. This will hurt all IT professionals on their service I highly recommend going to Starlink if you have no other choices. They state it's for security vulnerabilities, but they did it so they can charge customers more money to open services that all other ISP providers already provide. If it's for security then how is it that I can "Upgrade" to business and get the ports opened? I am still on their network so security vulnerability still exists.
I'd give it zero stars if I could
I'd give it zero stars if I could, or even a negative star for all the hassle and time I've invested into a piss poor service. Where do I start? The initial hook up appointment that the tech gave up and bailed on me, causing me to have to wait a week for another tech to come? Or the multitude of hour long calls to tech support because my services just stopped working? Or having to give up my personal time to be home an average of about a tech appointment per month since September when I started service? Or the other day when service was down for hours for some kind of service work nearby? But never notified me it was going down. They did upon service being back on but not beforehand or during. Now two calls in the last 24 hours for horrible service and ANOTHER appointment and no internet or TV until then. Yet I'm paying almost $200 a month and God forbid it's not paid. If you have an option aside from Midco I'd certainly try it first at all cost. The executives at Midco aught to be ashamed. The one thing I will give credit for is courtesy and patience of the support folks. Most have done the best they can for what they have available and are typically kind, respectful and patient. They take the wrath of pissed customers because of the shortcomings on Midco and remain friendly.
Despicable service and uneducated techs
Despicable service and uneducated technicians; it took over a week, numerous calls, and a second technician to fix the internet connection issue. The standard response from Midco was, "I don't know....I give up."
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About midco.com
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Traffic & Audience
midco.com receives approximately 460.8K monthly visitors and ranks #89,691 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:22 on the site.
The majority of midco.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about midco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit midco.com directly at https://midco.com.