9:41
sparklight.com
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sparklight.com

19 technologies
VerifiedGrowingVisit957.7K/mo$486M1.1K19 Tech
Deep Dive

Sparklight: The Regional Powerhouse Hiding in Plain Sight

Inside the $485M revenue ISP that dominates local markets while flying under the radar

While Silicon Valley chases fiber unicorns, Sparklight quietly rakes in $485.5M annually serving underserved American markets. This isn't a startup—it's a precision-engineered regional ISP that knows exactly where to win.

$485.5M
annual revenue
957K
monthly visits
64%
direct traffic
1,067
employees

"64% direct traffic proves they own their customer relationship—no SEO dependency, no acquisition arbitrage."

The Traffic Moat

Sparklight's traffic profile reveals a mature, sticky customer base. With 64% direct visits and only 30% from organic search, they've built a brand that customers type into their browser by habit. The 38,620 monthly searches for 'sparklight' alone show a captive audience. Compare this to digital natives who bleed cash on acquisition—Sparklight's CAC is likely a fraction of competitors.

The Trustpilot Paradox

Here's the brutal truth: a 1.3/5 Trustpilot rating with 103 reviews screams operational friction. Yet the revenue keeps flowing. This is the classic infrastructure play—when you're the only reliable pipe into a home, satisfaction metrics don't matter. For product leaders, this is a masterclass in market selection: solve for availability, not delight. But for investors, it's a red flag waiting for competition.

The tech stack tells a story of pragmatic evolution. Tailwind CSS, Bootstrap, and Ant Design suggest a team shipping fast without dogmatic tech purity. Zendesk integration shows they're drowning in support tickets—that 1.3 rating isn't random. The real insight? They're spending engineering cycles on customer service infrastructure, not flashy features. That's either smart prioritization or a symptom of deeper operational issues.

  • Strong brand recall (38K+ monthly branded searches) indicates market penetration
  • LinkedIn shows they're owned by Cable One—corporate structure matters for agility
  • Top keywords reveal pain points: 'outage', 'bill pay', 'login'—all support-heavy
Abysmal customer satisfaction scores
Massive revenue with lean 1K person team
Opaque corporate ownership (Cable One subsidiary)
Zero dependency on paid acquisition
No clear differentiation beyond regional presence
Dominant in flyover country where competitors ignore

The Unsexy Billion-Dollar Playbook

Sparklight proves that boring infrastructure + geographic arbitrage > startup glamour. For founders: stop chasing SF VC money and start serving markets that actually need you.

What tech stack does Sparklight use?

39 detected
Security1
Cloud & Hosting1
Customer Support1
UI Libraries2
Frontend Frameworks1
Tracking & Analytics20
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
F
Facebook Pixel
B
Bing
T
TikTok Pixel
T
Tracking Pixel
G
Google DoubleClick
G
Google Analytics
F
Facebook
A
Analytics Service
M
Microsoft Clarity
T
Tracking Service
Z
Zendesk

How much traffic does Sparklight get?

Traffic & Engagement

957.7K
Monthly Visits
4.5
Pages/Visit
2:38
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend+10%
869.9K
Oct 2025
Oct
865.9K
Nov 2025
Nov
957.7K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
64%
Social
0%
Referrals
5%
Email
0%
Paid
1%

Where is Sparklight's audience located?

🌍96.2%
🌍0.6%
🌍0.3%
🌍0.3%
🌍0.2%

What keywords does Sparklight rank for?

5 keywords
1sparklight38.6K vol$2.83
2sparklight login6.0K vol$4.75
3sparklight internet5.0K vol$5.08
4sparklight bill pay2.6K vol$3.60
5sparklight internet outage1.2K vol$4.45

How is Sparklight's SEO?

Open Graph Image

OG Image preview
og:image

https://edge.sitecorecloud.io/cableone177cb-residential803d-cableonepro4f42-a78b/media/Project/residential-website/sparklight/Logo.png

Meta Tags

title42 chars

Reliable, High-Speed Internet | Sparklight

description113 chars

Sparklight offers internet, TV, and phone plans to meet any home or business need. Learn more about our services.

og:title

Reliable, High-Speed Internet

languageEN

H1 Tags

h1Connect every device with fast Internet.

Who works at Sparklight?

Loading leads...

What do customers think of Sparklight?

Sparklight

Sparklight

1.3
103 reviews

Categories

Internet Service Provider#undefinedTelecommunications Service Provider#undefinedInternet Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
9/7/2023

Contact Information

Address:
US

Reviews (20)

Filter by rating:
James McCarty
8/29/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 8/27/2025
I am in the process of finding another…

I am in the process of finding another internet service provider due to several major issues with Sparklight. Sparklight offered an new pricing model starting in May 2024 at a price of $65.00. 3 months later it jumped to $70.00 than$76.00 and $82.00 in September 2025. If I wanted to speak to a Customer Service Representative it would be a $10.00 charge. Connection speeds and downtime issues.

Raymond Sisneros
12/30/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/29/2025
Very unreliable internet and they are…

Very unreliable internet and they are always raising the rates. I am paying 265.00 per month for their so called premium service. I intend to leave the service after being with them for 20 plus years. The latest thing they have done is to fix their firesticks so they can only be used at your home address. You used to be able to use them anywhere you could get internet service so I took it with me when traveling. This stopped this week. I also have some fire sticks form other service providers and it appears that they know when you are using them and they slow down or block your internet service if you are using their router. so I have had enough. I am looking for other options.

Carlos Quinones
12/29/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/29/2025
Sparklight is just terrible

Sparklight is just terrible all together! inconsistent internet speeds, VERY SLOW service whenever you call them, terrible customer service on the phone, too many random outages

Michael
12/22/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/21/2025
I'm not kidding

I'm not kidding. I get booted off at least 15 times a day. That's a 12 hour day. Sparklight cust service said it was my tv which is a LG that's only a year old..so I went out and bought another Samsung high end TV. Guess what I'm still all my info for signing in 15+ times a day..horrible customer service...

DiViNE EmPrEsS
12/11/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/11/2025
I don't have internet and never have .i…

I don't have internet and never have .i find it intrusive tht this company sends me their mail non stop with my actual full name on it. First and foremost ,how would they get my name when I've never had internet. I'm not surprised they have bad reviews. If i was ever to need or desire wifi I wouldn't use them.

Frequently Asked Questions about Sparklight

What is Sparklight's Revenue?
Sparklight generates approximately $486M in annual revenue. With 1,067 employees, that's $455,000 per employee.
What does Sparklight do?
Sparklight offers internet, TV, and phone plans to meet any home or business need. Learn more about our services.
How fast is Sparklight growing?
Sparklight employee count has changed by 25% year over year.
What technologies does Sparklight use?
Sparklight uses 19 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include HSTS, Vercel, DoubleClick Floodlight, Microsoft Ads.
Who are Sparklight's competitors?
Sparklight's main competitors include CenturyLink, Midco, Xfinity, DIRECTV, Windstream. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sparklight?
Sparklight has a Trustpilot score of 1.3 out of 5 (1 stars) based on 103 customer reviews.

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How to contact Sparklight?

What are Sparklight's key pages?

Export sparklight.com Data

Download the complete tech stack, analytics, leads, and company data for sparklight.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About sparklight.com

Sparklight offers internet, TV, and phone plans to meet any home or business need. Learn more about our services.

Company Overview

sparklight.com
Website
finance
Industry
#46,290
Global Rank
957.7K
Monthly Visitors
19
Technologies

sparklight.com Key Pages

Contact sparklight.com

Technology Stack

sparklight.com uses 19 technologies across their website including HSTS, Vercel, DoubleClick Floodlight, Microsoft Ads, and more.

Security

HSTS

Cloud & Hosting

Vercel

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Customer Support

Zendesk

Analytics & Marketing

Crazy Egg, Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

957.7K
Monthly Visits
36%
Bounce Rate
4.5
Pages/Visit
2:38
Avg. Duration

sparklight.com receives approximately 957.7K monthly visitors and ranks #46,290 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:38 on the site.

The majority of sparklight.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sparklight.com?
Sparklight offers internet, TV, and phone plans to meet any home or business need. Learn more about our services.
What technologies does sparklight.com use?
sparklight.com uses 19 technologies including HSTS, Vercel, and 13 more. View the full tech stack analysis above.
How do I contact sparklight.com?
You can contact sparklight.com through their contact page.
What are sparklight.com's social media accounts?
sparklight.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is sparklight.com hiring?
Check sparklight.com's careers page for current job openings and opportunities.
How popular is sparklight.com?
sparklight.com receives approximately 957.7K monthly visitors and ranks #46,290 globally. Traffic is growing by 10.6% month-over-month.

Related Searches

sparklight.com pricingsparklight.com reviewssparklight.com alternativessparklight.com loginsparklight.com careerswhat is sparklight.comsparklight.com tech stacksparklight.com contactsparklight.com vs competitorssparklight.com featureshow to use sparklight.comsparklight.com integrations

This page provides publicly available information about sparklight.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sparklight.com directly at https://sparklight.com.