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Midsummer: The Anti-Silicon Solar Revolution
How a Swedish startup is betting on thin-film to beat traditional panels
In an industry dominated by silicon giants, Midsummer is quietly building a different future—one where solar panels are printed, lightweight, and carbon-negative. With 182 employees and $70.7M in revenue, they're proving that the future of solar isn't in massive silicon wafers, but in flexible, sustainable alternatives.
"Midsummer isn't just making solar panels—they're redefining what solar panels can be."
The Silicon Problem
Traditional silicon solar panels are heavy, energy-intensive to produce, and have a significant carbon footprint. Midsummer identified this gap and went in the opposite direction. Their CIGS (copper indium gallium selenide) thin-film technology is manufactured using roll-to-roll printing, consuming 95% less energy than silicon production. The result? Solar panels that are 90% lighter, completely silent, and have the lowest CO2 footprint in the industry.
The Growth Trajectory
While their global rank of #2.5M might seem modest, the 19.8K monthly searches for 'midsummer' reveal strong brand recognition in their niche. More telling is their traffic distribution: 51.6% from undefined (likely Sweden), 19% from undefined, and 10.9% from undefined—showing international expansion. The 33% organic search traffic indicates they're not just relying on direct traffic; they're capturing new audiences through SEO and thought leadership.
Their technology stack—jQuery, Tailwind CSS, Bootstrap, Vite—suggests a modern, pragmatic approach to web development. They're not over-engineering their digital presence; they're focusing resources on what matters: manufacturing innovation. Their social media presence (Facebook, LinkedIn, Instagram) is active but focused, indicating a B2B-heavy strategy rather than consumer mass-market.
- CIGS thin-film technology: 90% lighter than silicon panels
- Roll-to-roll manufacturing: 95% less energy consumption
- Carbon-negative production: Lower CO2 footprint than any competitor
- Flexible design: Can be integrated into curved surfaces and unconventional architecture
The Bet on Sustainability
Midsummer's strategy: Win on environmental credentials, not just efficiency
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Meta Tags
Midsummer - En hållbar framtid med kiselfria solceller
Midsummer tillverkar marknadens mest miljövänliga kiselfria solceller, med lägst CO2-avtryck och enastående lättvikt.
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About midsummer.se
Midsummer tillverkar marknadens mest miljövänliga kiselfria solceller, med lägst CO2-avtryck och enastående lättvikt.
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Technology Stack
midsummer.se uses 25 technologies across their website including Leaflet, Mapbox, YouTube Embed, Font Awesome, and more.
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Leaflet, Mapbox
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Traffic & Audience
midsummer.se receives approximately 8.6K monthly visitors and ranks #2,594,470 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
The majority of midsummer.se's traffic comes from undefined, undefined, .
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