mielooandalexander.com
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Mieloo & Alexander: Europe's RFID Whisperers
A 25-person tech consultancy quietly powering Heineken's supply chain with RFID and IoT.
In a world obsessed with hyper-growth SaaS unicorns, Mieloo & Alexander operates on a different frequency: deep, vertical-specific expertise. They aren't selling software; they are selling control over the chaos of logistics.
"They don't chase the algorithm; they dominate the niche. When you own the search term 'Heineken RFID,' you own the credibility of the client."
The Efficiency Playbook
While competitors chase broad digital transformation, Mieloo & Alexander has surgically targeted the 'inbound process in magazijn' (160 monthly searches). Their traffic profile is a masterclass in intent—40% direct traffic indicates a brand that is remembered and typed into the browser bar, not just stumbled upon.
The European Beachhead
With a lean team of 25 generating $2.5M in revenue (approx. $100k per head), they are highly efficient. The 'undefined' traffic geolocation suggests a concentrated European footprint where logistics leaders like Heineken and Jumbo operate. They aren't playing a global numbers game; they are playing a regional dominance game.
The tech stack reveals their modernity—Vite and Tailwind CSS suggest a fast, agile frontend approach, while the heavy reliance on Google Analytics and Tag Manager shows they are data-driven. However, the lack of structured data on the site is a glaring oversight for a company selling 'digital transformation.' They are masters of the physical supply chain but have room to improve their own digital footprint.
- The 'Heineken RFID' keyword (50 volume) is a high-value trophy—it proves enterprise-level execution capability.
- High direct traffic (40%) suggests strong offline networking and repeat business.
- LinkedIn presence is their primary social channel, aligning perfectly with their B2B enterprise focus.
The Quiet Giant of Logistics Tech
Mieloo & Alexander proves you don't need a massive headcount to move massive supply chains. For investors and founders, they represent the ideal of vertical B2B service: deep roots, sticky clients, and revenue that scales with expertise, not just ad spend.
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Meta Tags
Smart Supply Chain Solutions | Mieloo & Alexander
Boost your supply chain efficiency with innovative RFID, IoT and digital transformation solutions. Trusted by logistics and manufacturing leaders across Europe.
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About mielooandalexander.com
Boost your supply chain efficiency with innovative RFID, IoT and digital transformation solutions. Trusted by logistics and manufacturing leaders across Europe.
Company Overview
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Technology Stack
mielooandalexander.com uses 12 technologies across their website including Font Awesome, Google Fonts, Cookiebot, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome, Google Fonts
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Build Tools
Vite
Traffic & Audience
mielooandalexander.com receives approximately 611 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:50 on the site.
The majority of mielooandalexander.com's traffic comes from .
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