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Migrations.ml: The Bootstrap Analytics Boutique
A tiny, profitable team solving complex data problems without a dime of funding
In a world obsessed with hypergrowth and VC funding, Migrations.ml represents a radical counter-narrative. Duncan Rowland has built a specialized analytics consultancy that generates nearly $1M in revenue with just 11 employees. No funding rounds. No vanity metrics. Just pure, unadulterated technical expertise.
"This isn't a startup burning cash on user acquisition—it's a precision instrument generating $81,800 per employee with zero growth debt."
The Anti-Startup Playbook
Migrations.ml operates in the analytics industry, but don't expect to find growth hacking funnels or freemium tiers here. The company's tech stack reveals a pragmatic approach: Squarespace for presence, Tailwind and Bootstrap for speed, and a focus on delivering actual value rather than chasing scale. With contact emails like [email protected] and [email protected], this is clearly a business built on direct relationships, not automated marketing.
Technical Pragmatism
The site uses Priority Hints and Lazy Loading—performance optimizations that matter for actual users, not just SEO scores. HSTS is enabled, showing attention to security fundamentals. They've chosen Squarespace over custom infrastructure, a telling decision: they'd rather ship value than over-engineer their marketing site. This is a team that knows where to spend their limited engineering hours.
The absence of traffic data speaks volumes. With 0 monthly visits reported, Migrations.ml isn't playing the content marketing game. They're likely winning through referrals, direct outreach, and deep technical networks. This is how seasoned consultants build businesses—by solving hard problems for clients who pay premium rates, not by chasing algorithmic favor.
- Bootstrapped profitability: $0.9M revenue with zero external capital
- Elite efficiency: $81K+ revenue per employee ratio
- Founder-led: Duncan Rowland maintains direct control and vision
- Specialized focus: Analytics niche with clear expertise differentiation
- Capital efficiency: Uses Squarespace and proven web tech, avoiding infrastructure bloat
The Bootstrap Blueprint
Migrations.ml proves that $1M ARR is achievable without a single investor or viral post. Sometimes the best growth strategy is just being really, really good at what you do.
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About migrations.ml
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Technology Stack
migrations.ml uses 11 technologies across their website including Font Awesome, Google Fonts, HSTS, Squarespace, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
Ant Design
Traffic & Audience
migrations.ml receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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