In a world dominated by giants like Placer.ai and Esri, PiinPoint is betting that speed and simplicity will win the location intelligence war. With just 13 employees and $1.1M in revenue, this Canadian startup is proving that you don't need a massive war chest to democratize site selection—just a laser focus on making complex data intuitive.

"PiinPoint isn't trying to be everything to everyone—they're building a precision tool for a specific problem: finding the perfect location, fast."

What's particularly telling is their tech stack. Using Tailwind CSS, Bootstrap, and jQuery shows a pragmatic approach to development—they're not chasing the latest frameworks, but building fast and shipping reliably. The presence of Ant Design suggests they're prioritizing consistent UI components over custom design, which makes sense for a small team needing to iterate quickly.

• 13-person team with $1.1M revenue = ~$85K ARR per employee
• 40% direct traffic indicates strong product-market fit and customer retention
• Strong brand search volume (75K monthly for 'pinpoint') suggests category leadership in their niche
• Tech stack prioritizes speed and reliability over cutting-edge frameworks