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mimin.io
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mimin.io

17 technologies
VerifiedGrowingVisit293.1K/mo$10M4917 Tech
Deep Dive

Mimin: The AI Chatbot King of Southeast Asia

A $10M revenue startup betting everything on conversational commerce in a region built for it.

While Silicon Valley obsesses over AGI, a 49-person team in Southeast Asia is quietly building a $10M revenue engine by solving a specific, high-value problem: turning chat and voice into the primary customer experience channel. This is Mimin.

$10.1M
Annual Revenue
293K
Monthly Visits
49
Employees
$1.5M
Funding Raised

"Mimin isn't just another chatbot vendor; they are betting the house that Southeast Asia will skip the 'app-first' era entirely and go straight to 'chat-first' commerce."

The Traffic Paradox

Mimin's traffic profile reveals a fascinating story. With 293,079 monthly visits and 57% organic search traffic, the brand is gaining traction. However, the top keywords—'flix', 'flix cinema', 'flix movies'—are anomalies. These are entertainment keywords, not B2B SaaS terms. This suggests either a massive SEO experiment, a domain history issue, or a viral consumer-facing feature bleeding into their B2B brand identity. For a B2B company, this traffic mix is highly unusual and warrants scrutiny.

The SEA Advantage

Southeast Asia is the global capital of chat-based commerce. From WhatsApp to LINE to Zalo, users in Indonesia, Vietnam, and Thailand live in their messaging apps. Mimin’s strategy to embed Generative AI directly into these chat/voice channels isn't just a feature—it's a cultural fit. While Western companies struggle to get users to download new apps, Mimin rides the wave of existing behavior.

The financials paint the picture of a company that has found product-market fit but is capital efficient. With $10.1M in revenue and only $1.5M in total funding, Mimin is operating at a massive revenue-to-funding ratio (nearly 7:1). This suggests they are either heavily bootstrapped or the $1.5M is a recent injection into an already profitable model. The team size of 49 further indicates a lean, high-output operation.

  • Tech Stack Agility: They leverage Tailwind CSS, Bootstrap, and jQuery—a pragmatic, non-hype stack that prioritizes speed over architectural purity.
  • Focus on Experience: Their mission centers on the 'customer experience journey,' positioning them as a CX tool rather than just a utility bot.
  • Leadership Mix: The CTO (Apri Jaelani) combined with a Strategic Growth Advisor (Steven Y) signals a blend of technical execution and aggressive market expansion.
They do not appear to be chasing the US/EU enterprise market.
They dominate a high-growth region with a culturally aligned product.
They lack the massive VC war chest of competitors like Intercom or Zendesk.
They achieve high revenue with minimal dilution, keeping control in the hands of the founders.

The Verdict: A Regional Powerhouse

Mimin is a blueprint for winning in emerging markets: ignore global noise, solve local problems, and monetize early.

What tech stack does Mimin use?

23 detected
Security1
Programming Languages1
Analytics & Marketing1
Web Standards2
Tracking & Analytics6
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
G
Google Static

How much traffic does Mimin get?

Traffic & Engagement

293.1K
Monthly Visits
5.1
Pages/Visit
3:15
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend+114%
137.0K
Oct 2025
Oct
87.0K
Nov 2025
Nov
293.1K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
37%
Social
2%
Referrals
4%
Email
0%
Paid
0%

Where is Mimin's audience located?

🌍67.2%
🌍2.8%
🌍2.5%
🌍2.3%
🌍2.2%

What keywords does Mimin rank for?

5 keywords
1flix189.1K vol$0.61
2flix cinema3.8K vol$0.40
3flix movies37.9K vol$0.35
4flixcinema410 vol$0.47
5flixcima2.9K vol

How is Mimin's SEO?

Open Graph Image

OG Image preview
og:image

https://mimin.io/wp-content/uploads/2025/01/logo-mimin-home.png

Meta Tags

title48 chars

#1 Generative AI Chatbot Solution in SEA - Mimin

description151 chars

Our mission is to enable businesses to combine AI with chat/voice as a primary channel to deliver a superior conversational customer experience journey

languageEN-US

Schema Types

Unknown

What is Mimin's revenue?

$10M
Annual Revenue
49
0%
Employees
$206K
Revenue/Employee
$2M
Total Funding
Jakarta, ID
Headquarters

Who works at Mimin?

Loading leads...

What do customers think of Mimin?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Mimin

What is Mimin's Revenue?
Mimin generates approximately $10M in annual revenue. With 49 employees, that's $206,082 per employee. The company has raised $2M in total funding.
What does Mimin do?
Our mission is to enable businesses to combine AI with chat/voice as a primary channel to deliver a superior conversational customer experience journey
How fast is Mimin growing?
Mimin employee count has changed by 0% year over year.
What technologies does Mimin use?
Mimin uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Mimin's competitors?
Mimin's main competitors include Mimin, bythen. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Mimin?

Social Profiles

What are Mimin's key pages?

Export mimin.io Data

Download the complete tech stack, analytics, leads, and company data for mimin.io in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About mimin.io

Our mission is to enable businesses to combine AI with chat/voice as a primary channel to deliver a superior conversational customer experience journey

Company Overview

mimin.io
Website
business_and_consumer_services
Industry
#129,874
Global Rank
293.1K
Monthly Visitors
17
Technologies

mimin.io Key Pages

mimin.io Social Media

Contact mimin.io

Technology Stack

mimin.io uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

293.1K
Monthly Visits
31%
Bounce Rate
5.1
Pages/Visit
3:15
Avg. Duration

mimin.io receives approximately 293.1K monthly visitors and ranks #129,874 globally. The website has a bounce rate of 31% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 3:15 on the site.

The majority of mimin.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mimin.io?
Our mission is to enable businesses to combine AI with chat/voice as a primary channel to deliver a superior conversational customer experience journey
What technologies does mimin.io use?
mimin.io uses 17 technologies including Font Awesome, Google Fonts, HSTS, and 11 more. View the full tech stack analysis above.
What are mimin.io's social media accounts?
mimin.io is active on youtube, linkedin. You can find links to all their social media profiles in the social section above.
How popular is mimin.io?
mimin.io receives approximately 293.1K monthly visitors and ranks #129,874 globally. Traffic is growing by 236.8% month-over-month.

Related Searches

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This page provides publicly available information about mimin.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mimin.io directly at https://mimin.io.