mind.org.uk
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Mind.org.uk: The UK's Mental Health Behemoth
How a 75-year-old charity dominates search and scales impact at $1.4B revenue
Mind.org.uk isn't just a charity—it's the UK's undisputed search engine for mental health. With 1.6M monthly visitors searching for everything from 'cptsd' to 'borderline personality disorder', this organization has built a digital moat that most SaaS companies would kill for.
"Mind.org.uk ranks #38,664 globally—a position that would cost a typical health brand $2M+ in monthly ad spend to achieve organically."
The Search Monopoly Play
Their keyword strategy is ruthless efficiency. They own 'mind' (59K searches), but more importantly, they dominate clinical terms: 'cptsd' (88K), 'dissociation' (55K), and 'borderline personality disorder' (158K). This isn't awareness—it's becoming the default destination for anyone Googling their mental health symptoms. The 66% organic traffic share proves they've won the SEO war for mental health information.
The Trust Paradox
Here's the fascinating contradiction: 1.6M people visit monthly, but Trustpilot shows a 1.5/5 rating from 92 reviews. This isn't a product failure—it's a mission mismatch. People don't come to Mind.org.uk for a seamless checkout experience; they come for crisis information. The low Trustpilot score likely reflects donor friction, not user satisfaction. For a charity, this trade-off is strategic: optimize for impact, not reviews.
The tech stack reveals a modern, scalable infrastructure. jQuery and Tailwind CSS suggest a pragmatic, maintainable frontend. Cloudflare and Google Analytics show they're playing the enterprise game. But the real story is what's missing: no fancy React frameworks, no complex SPAs. This is a content-first architecture designed for speed and accessibility—critical when your users might be in crisis.
- Revenue at $1.4B with 3,724 employees = $376K revenue per employee (nonprofit efficiency)
- Backlinks: 1.28M (higher than many Fortune 500 companies)
- Top 5 keywords drive ~360K monthly searches combined
- Traffic concentration: 47% from undefined country (likely UK domestic dominance)
The Unsexy Moat
Mind.org.uk proves that in healthcare, search dominance beats social virality every time. Their 1.28M backlinks and clinical keyword ownership create a defensible position that no startup can replicate without years of trust-building and medical accuracy. This is infrastructure, not marketing.
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What keywords does Mind rank for?
5 keywordsHow is Mind's SEO?
Meta Tags
We're Mind, the mental health charity | Mind
We're Mind, the mental health charity. We're here to make sure no one has to face a mental health problem alone.
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Reviews (20)
Mind is a wonderful charity that offers…
Mind is a wonderful charity that offers advice and support struggling with mental health problems and who are in crisis situations. I attended the Fulham branch and they helped me in a very difficullt time and they helped me find low cost therapy and other avenues of support . Mind have great charity shops that have friendly volunteers and sell some great clothes and homewear.
Quick and easy.
Quick and easy.
GEMMA
GEMMA, GENTI + HENRY ARE ALL LIERS AND DON'T CARE ABOUT MY ANXIETY AND DON'T CARE I CAN'T BE PASSED AROUND FFS THIS IS STUPID ALL U EMPLOYED IS CLOWNS 🤡🤡🤡 NO ONE HAS CALLED AND NOW PUTTING MY REVIEW ON TRUST PILOT
March of the 'Mods'
This is my personal experience. Mind Side by Side forum is a great place, the Community members are mostly relateable but sadly in my opinion it has some truly aweful Moderators who often spoil the whole mental health vibe and chatty personal DM's when you eventually find a friend you have something in common with, by spying on DM's and telling members off for breaking guidelines which are at best open to interpretation so crossing the line is open to Moderator perception which often again in my experience is very inconsistent. By their very nature 'Guidelines' are open to interpretation and to make life easier for those of us who actually suffer with mental health should be 'Rules' which are black or white. Don't say this or don't say that is easier to comply with than 'Oh we'll call them 'Guidelines' and leave it to the Moderator of the moments perception whether to tell you off or not' I would give Mind less than one star but it's not an option. Also they don't come across as being bothered and actually replying to all the negative trustpilot reviews to redress their Customers complaints get better and move forward as a mental health support charity which kinda doesn't surprise me at all.
Unfortunately not a good experience.
Unfortunately not good. In the past I have had a good experience.
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About mind.org.uk
We're Mind, the mental health charity. We're here to make sure no one has to face a mental health problem alone.
Company Overview
mind.org.uk Social Media
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Technology Stack
mind.org.uk uses 12 technologies across their website including Google Fonts, reCAPTCHA, cdnjs, and more.
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reCAPTCHA
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cdnjs
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Cloudflare
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Google Tag Manager, Google Analytics
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Traffic & Audience
mind.org.uk receives approximately 1.7M monthly visitors and ranks #38,664 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:59 on the site.
The majority of mind.org.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about mind.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mind.org.uk directly at https://mind.org.uk.