mindbodygreen.com
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mindbodygreen: Wellness for the Wealthy?
How a $18.6M media empire dominates the 'mind-body' search landscape
In a saturated wellness market, mindbodygreen doesn't just sell content—it sells a lifestyle. With 2.4M monthly visits, they've cornered the digital market on holistic well-being, but a closer look reveals a strategy built on SEO dominance and premium positioning rather than community engagement.
"They don't just rank for 'wellness'—they own the search intent for 'tantric sex' and 'ethical porn' while maintaining a pristine corporate brand image."
The SEO Paradox
mindbodygreen's keyword strategy is a masterclass in hedging. While their homepage promises 'well-rounded well-being,' their traffic is driven by high-volume, controversial queries like 'tantric sex' (8,500 monthly searches) and 'ethical porn' (4,060 searches). This isn't accidental—it's a calculated capture of the 'curious wellness seeker' who wants taboo topics wrapped in clinical, safe packaging.
The Corporate Wellness Machine
With 133 employees and $18.6M in revenue, mindbodygreen operates like a SaaS company, not a blog. Their tech stack (Tailwind CSS, PWA, Google Analytics) and structured data (Organization, WebSite) reveal a product-first approach. They're not just publishing articles; they're optimizing for algorithmic discovery and conversion at every touchpoint.
The brand's social presence is aggressively omnichannel—TikTok, Twitter, YouTube, Facebook, Instagram—but the content distribution is top-down. Despite 2.4M monthly visitors, their Trustpilot rating sits at a mediocre 2.7/5 from 27 reviews, suggesting a disconnect between their polished digital facade and actual user satisfaction. The 'undefined' countries in their traffic analytics (68.6% share) hint at either data obfuscation or a predominantly US-centric audience that they're not transparent about.
- Premium positioning with mass-market SEO tactics
- Revenue model relies on brand partnerships (not subscriptions)
- Content spans from clinical health to taboo topics
- Tech stack optimized for speed and conversion
- Minimal direct community engagement despite high traffic
mindbodygreen is a wellness SEO machine, not a wellness community
They've mastered the art of ranking for everything while building a brand that feels exclusive enough to attract premium partners, yet accessible enough to capture high-volume search traffic. For investors, it's a profitable media asset; for users, it's a content buffet with hidden calories.
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5 keywordsHow is Mindbodygreen's SEO?
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mindbodygreen - well-rounded well-being for a life well lived
mindbodygreen is a lifestyle media brand dedicated to inspiring you to live your best life - mentally, physically, spiritually, emotionally, and environmentally.
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Reviews (20)
The products work
The first product I tried at mindbodygreen was brain guard+ At the time, work was challenging and I needed support with focus. This was a game changer. After three weeks, I noticed a real difference and take it daily still a few years later
Great product, worth it
Seems like a lot of reviews about subscriptions and not on product. I like subscriptions on my supplements. Every time I think I need more, here they are! I have been able to consolidate with the multi and my family loves to add the protein to yogurt and smoothies…
Great product line
I have recently tried several of MBG's supplements and really like their products. The unflavored beauty & gut collagen mixes easily into just water or added to smoothies. I LOVE their magnesium - the packets are super convenient to use after a workout. And I also just tried the Ultimate Multivitamin and will order it again.
I love their creatine with taurine and…
I love their creatine with taurine and my wife takes the magnesium powder religiously every night. High quality, easy to take, good flavors.
Good quality products
I’ve tried several mindbodygreen supplements and am happy with the quality. The protein is the best tasting protein I’ve tried. My husband loves it too.
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About mindbodygreen.com
mindbodygreen is a lifestyle media brand dedicated to inspiring you to live your best life - mentally, physically, spiritually, emotionally, and environmentally.
Company Overview
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Phone Numbers
Technology Stack
mindbodygreen.com uses 24 technologies across their website including Cloudinary, PHP, Contentful, and more.
Media
Cloudinary
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, Google Ads +1 more
Forms
Netlify Forms
Traffic & Audience
mindbodygreen.com receives approximately 2.4M monthly visitors and ranks #29,247 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:20 on the site.
The majority of mindbodygreen.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mindbodygreen.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mindbodygreen.com directly at https://mindbodygreen.com.