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MindX: Vietnam's Tech Education Titan
How a local school scaled to 121k monthly visits and $43M revenue
In a market flooded with generic coding bootcamps, MindX isn't just teaching programming—it's engineering Vietnam's next generation of tech talent. With 217 employees and $43M in revenue, this isn't a scrappy startup anymore; it's a regional powerhouse.
"MindX dominates Vietnamese tech education by treating it as a scalable product, not a service."
The Traffic Moat
MindX commands 121,401 monthly visits with a remarkable 58% coming from organic search. That's not luck—it's a content SEO fortress. They rank for 9,860 monthly searches on just their brand name alone, creating a self-reinforcing loop where students find them, then search for them specifically. Their direct traffic (35%) proves strong brand recall in a market where most competitors fight for generic keywords.
Dual-Audience Strategy
MindX doesn't just teach kids robotics. They've cracked the code on serving both children and adults simultaneously—a notoriously difficult business model. Their blog and course structure suggests a pipeline approach: capture students young, then upskill them into adult career programs. This creates a customer lifetime value (LTV) that most single-audience competitors can't match.
The tech stack tells a story of modern, scalable web infrastructure. Using Tailwind CSS, Vite, and Google Analytics, they've built a performance-optimized site that can handle scale. The presence of DaisyUI and Ant Design suggests a focus on rapid iteration and consistent UI patterns—critical when managing hundreds of courses across two distinct audiences.
- Dominates Vietnamese tech education with $43M revenue and 217 employees
- 58% organic traffic share indicates strong SEO content strategy
- Serves both children (robotics) and adults (programming) under one brand
- Social presence across TikTok, YouTube, LinkedIn, and Instagram for multi-channel reach
The $43M Question: Can They Go Global?
MindX has conquered Vietnam. Their next challenge: exporting this model to Southeast Asia and beyond.
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Meta Tags
MindX Technology School - Trường học công nghệ hàng đầu Việt Nam
MindX đào tạo lập trình, robotics, thiết kế cho trẻ em và người lớn. Phương pháp học tập hiện đại, giáo viên chuyên nghiệp. Đăng ký ngay!
MindX đào tạo lập trình, robotics, thiết kế cho trẻ em và người lớn. Phương pháp học tập hiện đại, giáo viên chuyên nghiệp.
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About mindx.edu.vn
MindX đào tạo lập trình, robotics, thiết kế cho trẻ em và người lớn. Phương pháp học tập hiện đại, giáo viên chuyên nghiệp. Đăng ký ngay!
Company Overview
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Technology Stack
mindx.edu.vn uses 18 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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HSTS
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Sentry
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Framer
Advertising
Facebook Pixel
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
mindx.edu.vn receives approximately 121.4K monthly visitors and ranks #291,377 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:23 on the site.
The majority of mindx.edu.vn's traffic comes from undefined, undefined, .
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