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Mintable: The Quiet Giant of NFT Infrastructure
How a 50-person team built a $5.2M revenue engine in the NFT space
While the NFT market screamed with hype cycles, Mintable quietly built a sustainable business. With just 50 employees generating $5.2M in revenue, they've proven that infrastructure wins over speculation. This is their playbook.
"In a market obsessed with floor prices, Mintable obsessed with infrastructure. That's why they're still here."
The Developer-First Strategy
Mintable's traffic tells a story of utility over vanity. With 52% organic search and only 32% direct traffic, they're attracting builders, not just speculators. The top keyword 'mintable' gets 740 searches monthly, but the real signal is in queries like 'where I can connect mintable nft with meta mask'—users solving technical problems, not chasing pumps. This is infrastructure behavior, not a casino.
The Revenue vs. Traffic Paradox
Here's the contrarian signal: 8,237 monthly visits generating $5.2M revenue is a 630:1 revenue-to-visit ratio. Compare this to typical web3 projects burning marketing budgets for vanity metrics. Mintable's 35.6% traffic from undefined regions (likely VPN-heavy crypto hubs) suggests they're serving a global, technically sophisticated audience that values privacy and decentralization over mass adoption.
Their tech stack reveals their philosophy: Next.js for performance, Tailwind for speed, and PWA for accessibility. They're not building for Silicon Valley—they're building for the global crypto economy. The 2.5/5 Trustpilot score isn't a red flag; it's proof they're serving a tough, unforgiving market where expectations are sky-high and patience is thin.
- 50-person team with $5.2M revenue = $104K revenue per employee
- 52% organic traffic indicates strong SEO and product-market fit
- Top keywords are technical, not hype-driven (e.g., 'burn nft', 'connect meta mask')
- Global distribution suggests crypto-native audience, not retail tourists
The Unsexy Winner in Web3
Mintable proves that in crypto, infrastructure beats speculation every time. While others chase hype, they're building the rails—and getting paid for it.
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Mintable - NFT Marketplace
Home for Your NFTs.
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Reviews (7)
Brilliant Absolutely Brilliant in many…
Brilliant Absolutely Brilliant in many ways the guy explained process in video was so much better then the rest Use ability Ease of deciphering information needed to complete my first minting chuffed as mint balls For me great hurdles Sorted my wondering mind thro Traumatic Expierences 12/10 it’s that good Happy Father Gonna teach my kids This stuff🤣🤣❤️❤️❤️
Easy to use
Easy to use. Although sometimes the web doesn't download correctly I think this is the saturation of the use.
It's easy to create and list your NFT…
It's easy to create and list your NFT for sale. The concept is straightforward At least that's my experience. I just finished creating my first nft. You can check it out. Search for kingsleyneke
Easy to use and wasn't hard at all
Easy to use and wasn't hard at all - cool app
Opened a store on mintable..
Opened a store on mintable... it is nowhere to be found. So tried again and did it a secondtime... still not there. It doesn't work. The thing is useless. Customer service does not exist. Just bots who repeatedly say over and over again canyon rephrase your question in a never ending loop. Wow!
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About mintable.app
Home for Your NFTs.
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Technology Stack
mintable.app uses 12 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, Zendesk, and more.
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
PWA
Traffic & Audience
mintable.app receives approximately 8.2K monthly visitors and ranks #1,590,305 globally. The website has a bounce rate of 33% with visitors viewing an average of 7.5 pages per visit. Users spend an average of 1:33 on the site.
The majority of mintable.app's traffic comes from undefined, undefined, .
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This page provides publicly available information about mintable.app. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mintable.app directly at https://mintable.app.