minute.ly
minute.ly
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Minute.ly: The Stealth Sports AI Powerhouse
A $12M funded AI company quietly dominating sports analytics with 36 employees
In a world obsessed with billion-dollar valuations and flashy launches, minute.ly operates in the shadows of sports technology—quietly building an AI engine that processes the chaos of live sports into structured, actionable data. With just 36 employees and $8.4M in revenue, they're proving that focused execution beats scale.
"They're not building for the masses—they're building for the machines that power sports intelligence."
The Team Behind the Tech
With a lean team of 36, minute.ly operates like a special forces unit in tech. Amit Golan and Maoz Melamed lead from the front, backed by Meir Cohen's algorithm expertise and Gisela Millicovsky's video operations mastery. This isn't a company drowning in bureaucracy—it's a precision instrument where every hire matters.
The Revenue Efficiency Play
At $8.4M revenue with 36 employees, minute.ly generates ~$233K per employee—a metric that would make most SaaS companies blush. This isn't a growth-at-all-costs play; it's a sustainable, capital-efficient model that prioritizes profitability over vanity metrics. Their $12M funding suggests they're playing the long game, not burning cash for quick wins.
The traffic data reveals a fascinating story: 47% direct traffic means their customers aren't finding them through SEO—they're coming back intentionally. This is the hallmark of a product that's deeply embedded in workflows, not a surface-level tool. The 31% organic search traffic is pure upside, suggesting untapped marketing potential rather than a dependency.
- Domain authority: 6,224 backlinks from a focused sports tech niche
- Traffic quality: 47% direct traffic indicates strong product-market fit
- Team efficiency: 233K revenue per employee is exceptional for a 36-person team
- Market positioning: Operating in sports—high-stakes, real-time data demands
The Silent Giant in Sports AI
Minute.ly isn't chasing headlines—it's building the infrastructure that powers tomorrow's sports intelligence. For investors and founders, this is a masterclass in focused execution and capital efficiency.
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About minute.ly
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minute.ly receives approximately 17.9K monthly visitors and ranks #1,328,907 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:59 on the site.
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