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Miros.ai: The Visual Search Engine for Ecommerce
How a 53-person Estonian startup is redefining product discovery without tags or keywords
In a world where 43% of shoppers go directly to a search bar, most ecommerce sites still rely on clunky keyword matching that fails to understand intent. Miros.ai is betting that the future of product discovery isn't text—it's visual.
"Tags are the silent killer of ecommerce conversion rates. Miros eliminates them entirely."
The Problem They Solve
Traditional ecommerce search is fundamentally broken. It requires merchants to manually tag every product with metadata—a process that's expensive, error-prone, and scales poorly. Miros's founder, Heikki Haldre, recognized that humans don't think in keywords when shopping. We think in visual patterns. Their solution: AI that understands products visually and semantically, without a single manual tag.
The Growth Trajectory
With $8.94M in funding and $11.1M in revenue, Miros has achieved an impressive 1.25x revenue-to-funding ratio—a strong signal of capital efficiency for a startup in the competitive ecommerce infrastructure space. Their 53-person team is lean, focused, and distributed, with key commercial roles led by Sales Director Carolina Pratas and Senior BDR Scott Baker.
The traffic data reveals an interesting pattern: 49% of visitors arrive directly, suggesting strong brand recall and a product that sells itself. Only 28% comes from organic search—a massive opportunity for growth. Their top keyword, 'miros' with 2,770 monthly searches, indicates a growing awareness, but the real opportunity lies in capturing intent-based queries around visual search and AI-powered product discovery.
- Tagless architecture eliminates manual cataloging overhead
- Visual and semantic search work in tandem for higher relevance
- 53-person team achieving $11.1M in revenue—high productivity per employee
- Strong direct traffic (49%) signals product-market fit and brand strength
The Bottom Line
Miros isn't just another search tool—it's a fundamental rethinking of how products should be discovered. For founders and investors, the question isn't whether visual search will dominate ecommerce; it's whether Miros can scale fast enough to own the category before incumbents catch up.
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Ecommerce Search That Shoppers Love - Miros
Revolutionizing ecommerce with AI-powered visual search and semantic search. Seamless, tagless, and intuitive product discovery for all shoppers.
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About miros.ai
Revolutionizing ecommerce with AI-powered visual search and semantic search. Seamless, tagless, and intuitive product discovery for all shoppers.
Company Overview
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miros.ai uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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HubSpot
Traffic & Audience
miros.ai receives approximately 5.4K monthly visitors and ranks #3,514,875 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:22 on the site.
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