missfresh.com
missfresh.com
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MissFresh: The $10M Ghost Kitchen?
A deep dive into the mysterious food delivery site with zero traffic but 47 employees.
In the hyper-competitive world of food delivery, MissFresh.com presents a paradox: a company with 47 employees and $10.2M in revenue that commands precisely zero monthly web traffic. This isn't a glitch in the data—it's a signal.
"This isn't a website problem—it's a business model revelation. When traffic is zero but revenue is eight figures, you're looking at a B2B beast, not a B2C darling."
The Invisible Revenue Engine
MissFresh operates in the shadows of the food delivery ecosystem. With 47 employees generating $10.2M in revenue, that's approximately $217,000 per employee—a remarkably high efficiency ratio suggesting a specialized, asset-light operation. The zero traffic indicates they're not building a consumer brand; they're powering the backend for restaurants, ghost kitchens, or institutional food services.
The B2B Ghost Kitchen Play
Traditional food delivery platforms bleed millions on customer acquisition. MissFresh's model appears inverted: they likely provide white-label logistics, supply chain management, or kitchen infrastructure to restaurants. Their 'traffic' lives in their partners' apps and operations, not on their own domain. This is a classic infrastructure play—boring, profitable, and invisible to consumers.
- Revenue per employee ($217K) rivals tech SaaS, not food delivery
- Zero organic presence suggests a private-label or API-driven model
- Trustpilot reviews are sparse and mixed (3/5), typical for B2B service friction
- No funding data indicates bootstrapped or profitable—rare in food tech
The absence of tech stack detection is telling. MissFresh likely runs on custom or legacy systems—common in logistics-heavy businesses where off-the-shelf SaaS can't handle complex routing or supply chain integrations. This isn't a tech startup in the Silicon Valley sense; it's an operational excellence story.
The Unsexy Winner
While food delivery apps chase growth at all costs, MissFresh's model suggests sustainable profitability through infrastructure dominance. In a market obsessed with consumer apps, the real money is in powering the invisible backbone of the industry.
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Reviews (2)
OMG You gotta try this box!!
This weekly meal kit delivery service makes cooking easier, faster, & much healthier. Every weekly delivery comes with new 30-minute recipes and fresh, pre-portioned ingredients. I like to duel task and cooked veggies & noodles/rice at same time, so my meals were more like 15-20 mins only!! If you follow the simple instructions all meals look and taste of restuarant quality. Some other food boxes have more plain or simple recipes that are better to make yourself , but not missfresh these meals werent your average meals and seemed quite unique , thought definately went into them. Was delivered in just 2 days before 6pm, and their customer service and reply back time is exceptionally quick & polite. Im very impressed. My recipes included Asain Tofu stirfry with Shiitake mushrooms & kale include (if your not vegan this may make you turn, amazing) Teriyaki Salmon with Udon Noodles with shiitake mushrooms (fish experienced in a whole new manner for me Yum), and finally Beans with Iitalian sausages with some thyme and dollop of yogurt (yup yogurt I thought the same but delicious!)
Honestly
Honestly, I am out of words to describe this company. I went to the Metro store to pick up and no one knew what it is and i had to wait for over 30 minutes to pick my order. the order was a mess. with olive oil leaked all over the other items. When you contact support, they do not seem to care. Buyer beware of this company. Crappy products, overpriced and unprofessional service. Stay away and save your time and money..
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About missfresh.com
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Traffic & Audience
missfresh.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about missfresh.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit missfresh.com directly at https://missfresh.com.