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missoma.com
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missoma.com

24 technologies
VerifiedGrowingVisit844.1K/mo$41M14924 Tech24 Leads
Deep Dive

Missoma: The Data Behind the $41M Jewellery Empire

How a direct-to-consumer brand built 100K backlinks and dominated search

In a market saturated with fast fashion and luxury giants, Missoma carved out a $41.1M niche by obsessing over two things most jewellery brands ignore: search dominance and community trust. This isn't just a jewellery story—it's a masterclass in building a defensible DTC brand.

844K
monthly visits
#48K
global rank
50%
direct traffic
106K
backlinks earned

"Missoma proves that in e-commerce, owning the search results is more valuable than owning the product."

The SEO Moat

With 59,030 monthly searches for just 'missoma,' the brand has achieved what most DTC companies dream of: brand recognition so strong it becomes a search category. Their 106,471 backlinks aren't accidental—they're the result of systematic influencer partnerships and content that ranks for terms like 'missoma jewelry' and even common misspellings like 'misoma' and 'miss oma.'

The Trust Engine

5,543 Trustpilot reviews at 4.5/5 stars isn't just social proof—it's a conversion weapon. In an industry where 40% of traffic comes from undefined sources (likely direct and brand searches), this rating becomes the final nudge for hesitant buyers. Clare Tyrer's marketing strategy clearly prioritizes reputation over rapid scaling.

The tech stack reveals a pragmatic approach: Tailwind CSS for speed, PWA capabilities for mobile, and a lean 149-person team generating $276K in revenue per employee. They're not chasing the latest frameworks—they're optimizing for performance and conversion.

  • Direct traffic (50%) shows exceptional brand recall—customers come back, they don't just browse
  • Organic search (38%) proves sustainable growth without burning ad budget
  • The 2-year warranty isn't a cost center—it's a trust signal that justifies premium pricing
  • Traffic concentration in undefined regions suggests successful international expansion
Don't chase viral TikTok trends
Build search authority for 2+ years
Don't discount aggressively
Invest in influencer relationships that drive links
Don't rely solely on paid acquisition
Let community trust (5,543 reviews) become your sales team

The Missoma Playbook Is Boring (That's Why It Works)

They built a $41M brand by ignoring hype and mastering the unsexy fundamentals: SEO, trust, and repeat customers.

What tech stack does Missoma use?

29 detected
Programming Languages1
Customer Support1
Reviews1
E-commerce & Payments2
A/B Testing1
Web Standards2
UI Libraries2
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
A
Amazon CloudFront
T
Tracking Pixel

How much traffic does Missoma get?

Traffic & Engagement

939.4K
Monthly Visits
-35.0%
4.7
Pages/Visit
5:56
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+2%
917.3K
Oct 2025
Oct
1.4M
Nov 2025
Nov
939.4K
Dec 2025
Dec

Rankings

#51,627
Global Rank
#4,854
United Kingdom Rank
Retail
Category

Backlinks & Authority

106.5K
Backlinks
5.8K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend-26%
144.2K
Jul 2025
Jul
127.0K
Aug 2025
Aug
115.0K
Sep 2025
Sep
110.2K
Oct 2025
Oct
111.8K
Nov 2025
Nov
106.5K
Dec 2025
Dec

Search Traffic

Organic
246.8K
Paid
5.1K

Top Organic Keywords

#1missoma
40,500 vol21.9%
#3jewellery
90,500 vol5.0%
#1missoma uk
4,400 vol2.4%
#1missoma earrings
2,900 vol1.6%
#4gold necklace
33,100 vol1.5%

Where is Missoma's audience located?

🇬🇧United Kingdom48.6%
🇺🇸United States26.7%
🇦🇺Australia4.5%
🇩🇪Germany4.3%
🇦🇹Austria1.8%

Who competes with Missoma?

Device Distribution

Desktop26.1%
Mobile73.9%

What keywords does Missoma rank for?

5 keywords
1missoma59.0K vol$1.25
2miss oma3.2K vol$1.30
3missoma jewelry1.5K vol$1.73
4misoma1.2K vol$0.89
5missoma returns890 vol$3.24

How is Missoma's SEO?

Meta Tags

title57 chars

Missoma | Gold and Silver Jewellery | 10% Off First Order

description151 chars

Discover quality that lasts with sustainably handcrafted gold, silver & solid gold jewellery at Missoma. Every piece is covered by our 2 year warranty.

languageEN

H1 Tags

h1#block-AajZ1RlhFVjhDK2pxS__heading_T88zfp { --color-foreground: 255,255,255;--font-heading-family: var(--font-ivypresto);--font-heading-weight: 100;--font-heading-transform: capitalize; } New: Molten Hearts

Schema Types

OrganizationWebSiteItemListVideoObjectVideoObjectVideoObject

What is Missoma's revenue?

$41M
Annual Revenue
149
2%
Employees
$276K
Revenue/Employee
London, UK
Headquarters

Who works at Missoma?

Loading leads...

What do customers think of Missoma?

Missoma

Missoma

4.5
5,543 reviews
✓ Claimed

Categories

Jewelry Store#220

Activity & Engagement

Reply Rate
84.375%
Avg. Reply Time
1.0 days
Claimed Date
1/14/2021

Contact Information

Address:
Exmoor Street 2-4
London, GB

Reviews (20)

Filter by rating:
Customer
1/19/2026
🇬🇧 United Kingdom15 reviewsBasicLinkVerified
Experience date: 1/12/2026
Great experience with MISSOMA.

Great experience with MISSOMA. Bought a pair of earrings of which the clasp on one was faulty. Contacted MISSOMA. Excellent customer service. Replacement earrings were with me within 7 days. So professional, so polite

Me
1/15/2026
🇬🇧 United Kingdom3 reviewsBasicLinkVerified
Experience date: 1/15/2026
Very good customer service

Very good customer service, color came off my ring and contacted customer service, immediately sent me a replacement 🥰

Customer
1/15/2026
🇬🇧 United Kingdom281 reviewsBasicLinkVerified10 reviews on this domain
Experience date: 1/10/2026
Great

Great discounts, quality jewelry. :)

Nic nic
1/15/2026
🇬🇧 United Kingdom25 reviewsFileUploadInvitationVerified
Experience date: 11/24/2025
Great company

I bought some earings for my sister I was very impressed with the quality and packaging and she loved them.

Christina
1/15/2026
🇬🇷 Greece3 reviewsBasicLinkVerified2 reviews on this domain
Experience date: 1/15/2026
Excellent products

Excellent products! quick delivery

Frequently Asked Questions about Missoma

What is Missoma's Revenue?
Missoma generates approximately $41M in annual revenue. With 149 employees, that's $276,100 per employee.
What does Missoma do?
Discover quality that lasts with sustainably handcrafted gold, silver & solid gold jewellery at Missoma. Every piece is covered by our 2 year warranty.
How fast is Missoma growing?
Missoma has declined by 35.0% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Missoma?
When visiting Missoma, visitors view an average of 4.7 pages per visit, and spend around 5:56 on the site, and the bounce rate is 43.8%.
How do people find Missoma?
687.5K people (73%) visit Missoma directly. 246.8K (26%) find them through organic search. 5.1K (1%) come through paid advertising.
Who uses Missoma?
Missoma's top market is United Kingdom with 456.7K visitors (48.6%). United States is 2nd with 250.8K (26.7%). Australia is 3rd with 41.9K (4.5%).
What technologies does Missoma use?
Missoma uses 24 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Adobe Fonts, hCaptcha, HSTS, PHP.
Who are Missoma's competitors?
Missoma's main competitors include Shane Co. These companies operate in similar markets and compete for the same customer base.
What do customers think of Missoma?
Missoma has a Trustpilot score of 4.5 out of 5 (4 stars) based on 5,543 customer reviews.

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How to contact Missoma?

What are Missoma's key pages?

Export missoma.com Data

Download the complete tech stack, analytics, leads, and company data for missoma.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About missoma.com

Discover quality that lasts with sustainably handcrafted gold, silver & solid gold jewellery at Missoma. Every piece is covered by our 2 year warranty.

Company Overview

missoma.com
Website
lifestyle
Industry
#48,709
Global Rank
844.1K
Monthly Visitors
24
Technologies
24+
Employees

Contact missoma.com

Technology Stack

missoma.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome, Adobe Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Contentful

Cloud & Hosting

AWS CloudFront, Cloudflare

Customer Support

Zendesk

Traffic & Audience

844.1K
Monthly Visits
37%
Bounce Rate
5.1
Pages/Visit
2:51
Avg. Duration

missoma.com receives approximately 844.1K monthly visitors and ranks #48,709 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:51 on the site.

The majority of missoma.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is missoma.com?
Discover quality that lasts with sustainably handcrafted gold, silver & solid gold jewellery at Missoma. Every piece is covered by our 2 year warranty.
What technologies does missoma.com use?
missoma.com uses 24 technologies including Font Awesome, Adobe Fonts, hCaptcha, HSTS, reCAPTCHA, and 18 more. View the full tech stack analysis above.
How do I contact missoma.com?
You can contact missoma.com via email at [email protected] or through their contact page.
What are missoma.com's social media accounts?
missoma.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is missoma.com hiring?
Check missoma.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is missoma.com?
missoma.com receives approximately 844.1K monthly visitors and ranks #48,709 globally. Traffic is growing by 2.8% month-over-month.

Related Searches

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This page provides publicly available information about missoma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit missoma.com directly at https://missoma.com.