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Missoma: The Data Behind the $41M Jewellery Empire
How a direct-to-consumer brand built 100K backlinks and dominated search
In a market saturated with fast fashion and luxury giants, Missoma carved out a $41.1M niche by obsessing over two things most jewellery brands ignore: search dominance and community trust. This isn't just a jewellery story—it's a masterclass in building a defensible DTC brand.
"Missoma proves that in e-commerce, owning the search results is more valuable than owning the product."
The SEO Moat
With 59,030 monthly searches for just 'missoma,' the brand has achieved what most DTC companies dream of: brand recognition so strong it becomes a search category. Their 106,471 backlinks aren't accidental—they're the result of systematic influencer partnerships and content that ranks for terms like 'missoma jewelry' and even common misspellings like 'misoma' and 'miss oma.'
The Trust Engine
5,543 Trustpilot reviews at 4.5/5 stars isn't just social proof—it's a conversion weapon. In an industry where 40% of traffic comes from undefined sources (likely direct and brand searches), this rating becomes the final nudge for hesitant buyers. Clare Tyrer's marketing strategy clearly prioritizes reputation over rapid scaling.
The tech stack reveals a pragmatic approach: Tailwind CSS for speed, PWA capabilities for mobile, and a lean 149-person team generating $276K in revenue per employee. They're not chasing the latest frameworks—they're optimizing for performance and conversion.
- Direct traffic (50%) shows exceptional brand recall—customers come back, they don't just browse
- Organic search (38%) proves sustainable growth without burning ad budget
- The 2-year warranty isn't a cost center—it's a trust signal that justifies premium pricing
- Traffic concentration in undefined regions suggests successful international expansion
The Missoma Playbook Is Boring (That's Why It Works)
They built a $41M brand by ignoring hype and mastering the unsexy fundamentals: SEO, trust, and repeat customers.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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5 keywordsHow is Missoma's SEO?
Meta Tags
Missoma | Gold and Silver Jewellery | 10% Off First Order
Discover quality that lasts with sustainably handcrafted gold, silver & solid gold jewellery at Missoma. Every piece is covered by our 2 year warranty.
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Missoma
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Reviews (20)
Great experience with MISSOMA.
Great experience with MISSOMA. Bought a pair of earrings of which the clasp on one was faulty. Contacted MISSOMA. Excellent customer service. Replacement earrings were with me within 7 days. So professional, so polite
Very good customer service
Very good customer service, color came off my ring and contacted customer service, immediately sent me a replacement 🥰
Great
Great discounts, quality jewelry. :)
Great company
I bought some earings for my sister I was very impressed with the quality and packaging and she loved them.
Excellent products
Excellent products! quick delivery
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About missoma.com
Discover quality that lasts with sustainably handcrafted gold, silver & solid gold jewellery at Missoma. Every piece is covered by our 2 year warranty.
Company Overview
missoma.com Social Media
Contact missoma.com
Email Addresses
Phone Numbers
Technology Stack
missoma.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
AWS CloudFront, Cloudflare
Customer Support
Zendesk
Traffic & Audience
missoma.com receives approximately 844.1K monthly visitors and ranks #48,709 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:51 on the site.
The majority of missoma.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about missoma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit missoma.com directly at https://missoma.com.