mixcloud.com
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Mixcloud: The Audio Niche That Beat Spotify
How a 133-person team built a $19M audio streaming empire without mainstream music
While Spotify fights for mainstream ears, Mixcloud quietly dominates a different battlefield: long-form audio. With 4.7 million monthly visitors and a community of creators, they've built a $19.3M business by betting on DJs, radio shows, and podcasts that other platforms ignore.
"They didn't compete with Spotify—they created an entirely different category: audio for creators, not just listeners."
The Creator-First DNA
Mixcloud's secret sauce isn't the tech stack (Tailwind, Cloudflare, standard web tools)—it's the business model. Unlike Spotify's artist-unfriendly royalties, Mixcloud pays creators through their 'Fan Support' and subscription model. With 130M+ backlinks, they've become the de facto home for DJs and radio hosts who need legal streaming without major label headaches.
The Traffic Paradox
Here's the fascinating data: 66% of traffic is direct, only 26% organic. This screams brand loyalty, not SEO gaming. But the keyword list reveals something stranger—terms like 'footybite' (263K volume) and 'movielair' (152K) appear. Mixcloud isn't just an audio platform; it's become a utility for people searching for content that doesn't exist elsewhere. The 'undefined' top countries suggest either a data glitch or truly global, decentralized adoption.
The Trustpilot score tells another story: 1.9/5 from 183 reviews. This isn't a platform for passive listeners—it's a tool for serious creators. The friction points (likely UI/UX complaints) are the price of serving a niche that demands specific features mainstream platforms won't build.
- Revenue per employee: ~$145K—efficient for a niche platform
- Funding efficiency: $11.5M raised vs $19.3M revenue = capital discipline
- Direct traffic dominance suggests a product that becomes essential once discovered
- The 'undefined' country data hints at either technical debt or truly borderless adoption
The Unsexy Billion-Dollar Opportunity
Mixcloud proves that in the age of algorithms, there's still massive value in serving a passionate niche with a business model that aligns with creators, not just listeners.
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https://www.mixcloud.com/assets/mix-DKMPz7Iy-mixcloud-og-image.jpg
Meta Tags
Mixcloud - This is Audio Culture | Mixcloud
Join a global community where creators craft a deeper listening experience.
Mixcloud - This is Audio Culture
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Mixcloud
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Reviews (20)
Prompt response and error resolution
Prompt response and error resolution! Definitely recommend it.
Prompt response to my query with a full…
Prompt response to my query with a full explanation of the reason behind the issue.
Emily was quick to respond and action…
Emily was quick to respond and action my request with ease and transparency
Excellent service and efficient and…
Excellent service and efficient and prompt customer service.
Great support and customer service for…
Great support and customer service for technical and non-technical questions. Very timely and very thorough. It was clear I wasnt in a call center type customer service environment with exceedingly unqualified resources. I worked with Calum who was really outstanding. He understood my questions, answered all of them, and then went on to make recommendations and offered solutions. Very unique these days. I have been dealing with Stubhub, Ticketmaster and a few others that have outsourced everything to god awful support resources. This was such a nice experience and I was due for one. Great job Mixcloud.
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About mixcloud.com
Join a global community where creators craft a deeper listening experience.
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Technology Stack
mixcloud.com uses 11 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
CMS
Webflow
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Traffic & Audience
mixcloud.com receives approximately 4.7M monthly visitors and ranks #13,196 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:55 on the site.
The majority of mixcloud.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mixcloud.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mixcloud.com directly at https://mixcloud.com.