mixmax.com
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Mixmax: The Email OS You Didn't Know You Needed
How a 126-person team is quietly building the future of sales communication
In a world obsessed with Slack and Notion, Mixmax is making a bold bet: your inbox is still the most powerful sales tool you have. With $17.6M in revenue and 247,000 monthly active users, they're proving that email isn't dead—it just needed an operating system upgrade.
"Mixmax didn't try to kill email. They turned it into a full-stack sales platform that happens to live in Gmail."
The Quiet Giant Strategy
While competitors chase viral growth, Mixmax operates with surgical precision. Their 63% direct traffic suggests a deeply loyal user base that types 'mixmax.com' directly into their browser. This isn't a product people stumble upon—it's a tool they depend on daily. With 38,782 backlinks and strong organic presence around 'mixmax for gmail,' they've built defensible moats without flashy marketing campaigns.
The Product-Led GTM Motion
The search data reveals their playbook: 19,620 monthly searches for 'mixmax' alone. Users aren't just finding them—they're actively seeking them out. The long-tail keywords like 'quarterly business reviews client success' (180 monthly searches) show they're penetrating complex B2B workflows, not just simple email tracking. This is classic product-led growth: solve a real pain point so well that users become your salesforce.
Their tech stack tells the story of a modern, scalable product. They're using Vite for fast builds, Tailwind CSS for rapid UI development, and jQuery (likely legacy code) for core functionality. The presence of Slick suggests rich interactive components, while Goober keeps their CSS lightweight. This is a team that ships fast and iterates faster.
- The 2.9/5 Trustpilot rating from 9 reviews is a red flag that demands investigation—either they're not asking for reviews, or there's real friction in the customer experience
- Their funding ($13.4M) relative to revenue ($17.6M) suggests they've been capital efficient, but may be approaching a liquidity event or growth round
- The 'undefined' country data (67% traffic) is bizarre for a company at this scale—likely a data artifact, but could indicate international markets they haven't properly tracked
The Unsexy Billion-Dollar Opportunity
Mixmax is building infrastructure, not features. In a world of AI hype, they're doubling down on making email actually work for sales teams. That's not sexy, but $17.6M in revenue says it's profitable. Watch them become the OS for revenue teams.
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Reviews (8)
Najeeb was a great member of staff
Najeeb was a great member of staff, he was very helpful and there is everything you are looking for ! Great shop, 10/10 !
Mixmax is a great tool for email…
Mixmax is a great tool for email outreach. Been using them for years. Best dashboard in the biz and supper friendly support team. Ideal for anyone looking to do high volume email outreach and sales.
Increased engagement and ended up with more calls
I needed to track my correspondence with our users to increase engagement and decide whether the leads were active. Mixmax helped me to do that and beyond. I have sequences that increased lead engagement by three folds. Now we have more calls than we can handle, and we can prioritize the more qualified leads.
Went downhill - a lot of bugs
Mixmax was really good before. It was revolutionary. But it really went downhill.. Broken emails, bad reports, formatting errors. The worst customer service I've ever seen.
hey keep sending me emails claiming…
They keep sending me emails claiming they’ve “blocked” messages from one of my clients — but they never say who the client is. After that, they immediately try to pitch their product. There’s no unsubscribe link, no way to stop the messages, and the emails can’t be replied to. I send emails to over 10,000 people daily, so I have no way of knowing who to remove to make their messages stop. Unlike my own clients, I never consented to receive daily emails from them. If they run their business the same way they handle their email outreach, I’d strongly suggest staying far away.
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About mixmax.com
Company Overview
Technology Stack
mixmax.com uses 10 technologies across their website including Google Analytics, Lazy Loading, Twitter Cards, and more.
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, Lottie, Goober, jQuery
Traffic & Audience
mixmax.com receives approximately 248.0K monthly visitors and ranks #162,133 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:58 on the site.
The majority of mixmax.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mixmax.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mixmax.com directly at https://mixmax.com.