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Mo: The Culture OS for Modern Work
Why this $46M platform is betting on human connection over HR software
In a market saturated with HR tech that feels like digital paperwork, Mo is making a bold claim: culture isn't a policy—it's a daily practice. With $46.4M in revenue and a 210-person team, they're not just building recognition software; they're architecting the operating system for how teams actually connect.
"Mo isn't selling HR software—they're selling a culture infrastructure that scales."
The Growth Signal
With 44% direct traffic and 39% organic search, Mo has achieved what most SaaS companies struggle for years to build: brand recognition. The top keyword 'mo' (323K monthly searches) suggests they've become so synonymous with their category that their brand name IS the search term. This is a level of market penetration that signals not just product-market fit, but category ownership.
The Product Philosophy
While competitors like Bonusly or Kudos focus on transactional recognition, Mo's approach is architectural. Their tech stack—built on modern frameworks like Tailwind and Core-JS—reflects a product designed for velocity and iteration. The presence of Swiper and Lazy Loading suggests a mobile-first, performance-obsessed experience where recognition happens in seconds, not minutes.
The leadership team tells a story of deliberate scaling. Founder Luke Fisher leads a 210-person organization that's grown to $46.4M in revenue without external funding announcements. Their engineering team, led by Luke Oglesby, has built a platform that scales from small teams to enterprises without the complexity tax that plagues most HR software.
- Brand-as-search-term dominance (323K 'mo' searches)
- 44% direct traffic indicates strong word-of-mouth
- Modern tech stack built for speed, not legacy compliance
- 210 employees serving enterprise-scale needs
Mo is playing a different game
While HR tech fights over features, Mo is owning the culture infrastructure layer—turning daily recognition into a scalable competitive advantage.
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Mo | Award-Winning Culture Building Platform
Boost engagement with Mo's employee culture building and recognition software - empower teams, build connection, and drive performance.
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About mo.work
Boost engagement with Mo's employee culture building and recognition software - empower teams, build connection, and drive performance.
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Technology Stack
mo.work uses 24 technologies across their website including PHP, Contentful, WordPress, CookieYes, and more.
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PHP
CMS
Contentful, WordPress
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
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Kissmetrics, Matomo, Clarity, Hotjar +2 more
Traffic & Audience
mo.work receives approximately 32.1K monthly visitors and ranks #792,547 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:47 on the site.
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