mobees.com.br
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Mobees: The DOOH Revolution in Latin America
How a 14-person team is turning Uber drivers into mobile ad networks
Imagine turning every Uber driver in São Paulo into a moving billboard, tracking ad exposure in real-time with smartphone precision. That's not a future vision—it's Mobees' present reality. In a market dominated by static billboards, this Brazilian startup is injecting programmatic DNA into out-of-home advertising.
"They're not just placing ads on cars—they're weaponizing mobility data to redefine what 'out-of-home' means in a smartphone era."
The Driver Network Effect
Mobees' genius lies in its asset-light model. Instead of owning screens, they harness the existing fleet of app-based drivers. This creates a self-scaling supply chain where more drivers equal more ad inventory without capital expenditure. With 14 employees generating $2.1M in revenue, they achieve an impressive $150K+ per employee—unusual for a LatAm adtech startup still scaling its network.
The SDOOH Advantage
Traditional DOOH (Digital Out-of-Home) is dumb—it plays the same ad to everyone. Mobees' SDOOH (Smart DOOH) uses mobile data for hyper-segmentation. Their keyword data reveals the strategy: they own 'mobees' (220 monthly searches) while competing for massive terms like 'OOH' (36K searches) and 'DOOH' (14K). They're positioning themselves as the programmatic layer between advertisers and mobility.
The tech stack tells a story of lean execution. Built on jQuery with Tailwind CSS and Bootstrap, they're pragmatic, not chasing shiny frameworks. Their traffic mix—55% direct, 31% organic—suggests strong brand recall and B2B relationships, not just SEO fishing. The absence of structured data is a missed opportunity, but their LinkedIn and Facebook pixels show sophisticated retargeting for a company this size.
- First-mover in programmatic mobile DOOH across Latin America
- Asset-light model: monetizes existing driver networks, not hardware
- Hyper-segmentation via smartphone data (age, location, behavior)
- Revenue efficiency: $150K+ per employee vs. industry average $80K
The Silent Disruptor
Mobees is building the infrastructure for the next generation of contextual advertising—while everyone else is still buying billboards.
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Somos a primeira plataforma programática de mídia móvel SDOOH (Smart Digital Out of Home) da América Latina que utiliza a rede de motoristas de aplicativos para distribuição em escala e mensuração de publicidade hipersegmentada.
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About mobees.com.br
Somos a primeira plataforma programática de mídia móvel SDOOH (Smart Digital Out of Home) da América Latina que utiliza a rede de motoristas de aplicativos para distribuição em escala e mensuração de publicidade hipersegmentada.
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Technology Stack
mobees.com.br uses 19 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
mobees.com.br receives approximately 7.4K monthly visitors and ranks #2,993,552 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:20 on the site.
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