mobian.global
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Mobian: The European Parking Playbook
A 25-person team quietly building a $4.4M mobility empire in Amsterdam.
In a world obsessed with flying cars and hyperloops, Mobian is playing a different game: they're solving the last-mile problem with the oldest vehicle of all—the parked car. While everyone chases the future, this Dutch startup is capturing the present, generating $4.4M annually by owning the unglamorous, high-margin reality of urban parking.
"They aren't selling mobility; they're selling certainty in an uncertain world. The best parking spot, guaranteed."
The Amsterdam DNA
Mobian isn't a Silicon Valley startup trying to scale globally overnight. They are a product of the Dutch ecosystem—specifically Amsterdam, where parking is a nightmare and public transit is king. Their top keywords reveal a hyper-local strategy: 'abonnement oosterdokgarage bewoner' and 'p r amsterdam' dominate their organic search. They aren't targeting 'travelers' broadly; they are targeting the commuter who knows that Schiphol's parking logistics are a puzzle worth solving. This local-first, SEO-heavy approach has built a moat of specific intent that generic travel aggregators can't touch.
The SEO Moat
With 29,415 monthly visits, Mobian isn't winning on volume; they are winning on precision. 42% of their traffic comes from organic search, driven by long-tail keywords that signal high purchase intent. While competitors fight for the broad term 'parking,' Mobian captures the user searching for 'parking mobihub | schiphol p r - mercure hotel luchthaven amsterdam.' This is the difference between a billboard and a sniper rifle. Their traffic distribution (undefined regions likely masking European dominance) suggests they have successfully exported their Amsterdam model to other dense urban centers.
The company’s tech stack—Tailwind CSS, Bootstrap, PWA—reveals a pragmatic, performance-obsessed engineering culture. They aren't building complex, custom frameworks; they are building lightweight, fast-loading web applications that work on any device. The use of Microsoft Ads alongside Google Analytics suggests a sophisticated, multi-channel acquisition strategy that looks at the full funnel, not just last-click attribution.
- Niche Dominance: They own the 'parking at destination' segment, avoiding direct competition with ride-hailing giants.
- Trust as Currency: 1,296 Trustpilot reviews at 4.1 stars indicate a product that delivers on a specific promise—no surprises.
- Lean Operations: $176k revenue per employee is exceptionally high for a travel/tech hybrid, signaling extreme operational efficiency.
The Unsexy Billion-Dollar Opportunity
Mobian proves that in a digital world, the most valuable real estate is still a physical parking spot—secured through a click.
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5 keywordsHow is Mobian's SEO?
Meta Tags
Mobility products for a seamless journey | MOBIAN Global
Find the best parking spots, taxies and bikes at your destination. If you're going on a short trip, a long holiday or visit a city for a day, MOBIAN has all the options available for you.
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Reviews (20)
PARKEN
Parking Leonardo Royal Hotel Cologne Bonn Airport 06-11-2025 Shared Shuttle | Leonardo Royal Hotel ? Cologne Bonn Airport 13-11-2025 Shared Shuttle | Cologne Bonn Airport ? Leonardo Royal Hotel
Hoi, Bedankt voor uw prachtige 5-sterrenreview! Groeten, Team MOBIAN
User friendly
Selection of the parking and reservation very user friendly Access to the parking (entry and exit) perfectly managed by mobian for both the car using plate recognition and the persons using the qrcode in the app. No trouble at all.
Hi, Wonderful to hear that selecting and reserving the parking was so user-friendly and that access worked perfectly with both license plate recognition and the QR code in the app. We’re glad everything went smoothly without any trouble. Greetings, Team MOBIAN
Convenient parking in the city to visit the beach
We were on vacation in Noord Holland and used Park and Beach to go to an event at the Pier in Scheveningen. It worked absolutely stress-free and we had a great time.
Hi, Great to hear that Park and Beach made your visit to the Pier in Scheveningen completely stress-free. We’re happy you had such a good time during your vacation in Noord-Holland! Greetings, Team MOBIAN
All smooth and easy
All smooth and easy, recommended
Hi, Great to hear everything went so smoothly and easily. Thank you for recommending us! Greetings, Team MOBIAN
Hassle free travel to the centre of Den…
Hassle free travel to the centre of Den Haag. The entire process of booking and travel was very convenient. The P+R is just next to A2, so you don't need to drive thru traffic and with 5 min walk to tram station you are at centrum in 10 mins by tram!
Hi, Thank you for your great feedback. We’re glad to hear that the booking and travel process was convenient and that the location made your trip to the centre of Den Haag easy and stress-free. Best regards, Team MOBIAN
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About mobian.global
Find the best parking spots, taxies and bikes at your destination. If you're going on a short trip, a long holiday or visit a city for a day, MOBIAN has all the options available for you.
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mobian.global uses 12 technologies across their website including Sentry, Ruby on Rails, Cloudflare, and more.
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Ruby on Rails
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Cloudflare
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Microsoft Ads
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Clarity, Google Tag Manager, Google Analytics
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PWA
Traffic & Audience
mobian.global receives approximately 29.4K monthly visitors and ranks #779,695 globally. The website has a bounce rate of 28% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:28 on the site.
The majority of mobian.global's traffic comes from undefined, undefined, .
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