Mobito operates in the B2B data layer, providing high-resolution vehicle data to city planners, mobility startups, and traffic management systems. Their model is simple but powerful: anonymize, aggregate, and deliver. They're not a consumer brand—they're the plumbing beneath smart city applications. With 55.6% of traffic coming from undefined regions and 44.4% from another undefined segment, their reach is clearly global, even if the analytics are cryptic.

Here's the fascinating contradiction: Mobito's organic search traffic (39%) matches their direct traffic (39%). This suggests two things: they're either getting decent SEO for niche queries like 'us accidents dataset' (160 monthly searches), OR their brand recognition is surprisingly strong for a company with under 6K monthly visits. The real signal is in their keywords—they rank for 'traffic data' (660 volume) and even random high-volume terms like 'aprr' (17,540 volume), suggesting either aggressive content arbitrage or a very broad data strategy.