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MobyMax: The Silent Giant of K-8 EdTech
How a 127-person team built a $21M empire fixing learning gaps without raising a dime.
While Silicon Valley chases AI unicorns, MobyMax quietly dominates the K-8 classroom. With 471,774 monthly visits and a revenue of $21M, this bootstrapped behemoth isn't just another learning app—it's the digital backbone for struggling students across America.
"MobyMax doesn't just find learning gaps—it monetizes the act of closing them with ruthless efficiency."
The Retention Engine
The traffic composition tells the story of a sticky product. With 68% direct traffic and only 21% organic search, MobyMax has achieved what most EdTech startups dream of: brand loyalty. Teachers don't just discover MobyMax; they return to it daily. This is the hallmark of a tool that has woven itself into the fabric of classroom routines.
The Bootstrap Playbook
127 employees. $21M in revenue. Zero funding. In an era of burn-first startups, MobyMax's co-founders Glynn and Wade Willett executed a rare playbook: build a sustainable business before chasing scale. Their 83,500 backlinks aren't bought—they're earned through a decade of classroom dominance and word-of-mouth evangelism.
The product architecture reveals a deliberate focus on assessment and intervention. 'Find and fix' isn't just a tagline; it's the core loop. By combining pinpoint assessments with personalized learning paths and gamified rewards, MobyMax addresses the specific pain point of the 'struggling learner'—a segment often overlooked by flashier, curriculum-first platforms.
- **Direct Traffic Dominance (68%):** Indicates a 'sticky' product that users actively seek out, not just stumble upon.
- **Low Employee Count, High Revenue:** $165K revenue per employee suggests extreme operational efficiency and high-margin software economics.
- **Backlink Moat:** 83.5K backlinks create a defensive SEO barrier that new entrants would spend millions to replicate.
The Unsexy Billion-Dollar Formula
MobyMax proves that in EdTech, solving a boring, persistent problem for a dedicated audience beats chasing trends every time.
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Meta Tags
MobyMax | Close Learning Gaps
Award-winning MobyMax helps struggling learners quickly catch up to grade level and closes learning gaps for all your students. Find and fix missing skills with personalized learning, pinpoint assessments, and motivating rewards.
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Reviews (11)
so good for my kiddos
so good for my kiddos. Their math scores have improved so much!
Great for after school program
Great for after school program. With so many kids in different grade levels, it would be impossible to make sure everyone had grade appropriate work without something like MobyMax that automatically assigns each student grade appropriate work.
Love the automatic differentiation for…
Love the automatic differentiation for my class. It gives a placement test and then automatically assigns lessons specific to each student's needs.
The social studies lessons are always…
The social studies lessons are always so wrong
NEVER USE MOBYMAX!
just horrible i cant go through on lesson without it no being hard, cant belive i HAVE to do this...
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About mobymax.com
Award-winning MobyMax helps struggling learners quickly catch up to grade level and closes learning gaps for all your students. Find and fix missing skills with personalized learning, pinpoint assessments, and motivating rewards.
Company Overview
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Technology Stack
mobymax.com uses 12 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
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Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
mobymax.com receives approximately 471.8K monthly visitors and ranks #71,484 globally. The website has a bounce rate of 21% with visitors viewing an average of 8.9 pages per visit. Users spend an average of 13:43 on the site.
The majority of mobymax.com's traffic comes from undefined, undefined, .
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