mobysoft.com
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The Invisible Giant of Social Housing
A $17.5M niche player solving the UK's most pressing housing data crisis
While tech giants chase consumer trends, Mobysoft quietly dominates a critical infrastructure niche: social housing management. With just 527 monthly visits and a $17.5M revenue, they've built a fortress in a sector most investors overlook.
"Mobysoft isn't chasing scale—they're solving the complex, unsexy problems that make social housing tick."
The Niche Fortress
Mobysoft operates in the analytics space for social housing, providing arrears and repairs software. This isn't a glamorous SaaS category—it's a critical infrastructure layer for housing associations managing millions of UK homes. Their 125 employees serve a market where reliability trumps flashiness, and domain expertise matters more than viral growth.
The Traffic Paradox
Here's the fascinating contradiction: 527 monthly visits with 34% direct traffic. This isn't a product that needs SEO—it's a product that gets recommended. The keywords reveal the truth: 'nhf finance' (330 volume) and 'first choice homes' (210 volume) show they're embedded in specific housing ecosystems. The traffic isn't broad—it's deep and intentional.
The tech stack tells a story of practicality over hype. jQuery, Bootstrap, and Google Analytics—technologies that work reliably for B2B applications. No fancy frameworks, just solid engineering that serves a specific user base. This is a company that prioritizes function over form, reliability over trends.
- Revenue per employee: ~$140K—healthy for a niche B2B player
- Traffic quality over quantity: 54% organic, 34% direct (high-intent)
- Domain expertise moat: Social housing requires specialized knowledge
- Leadership stability: Clear C-suite with focus on customer success
The Boring Billion-Dollar Opportunity
Mobysoft proves that in B2B, boring is beautiful. They're not building for the spotlight—they're building for the long game in a sector that will always need their expertise.
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Open Graph Image
https://www.mobysoft.com/wp-content/uploads/2025/06/DM_Homepage_Banner-1-scaled.jpg
Meta Tags
Mobysoft: Transform Social Housing with Predictive AI Technology
Mobysoft is a market-leading technology partner in the world of social housing. Providing arrears and repairs software for the benefit of all.
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About mobysoft.com
Mobysoft is a market-leading technology partner in the world of social housing. Providing arrears and repairs software for the benefit of all.
Company Overview
mobysoft.com Social Media
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Technology Stack
mobysoft.com uses 22 technologies across their website including Google Maps, PHP, WordPress, and more.
Maps
Google Maps
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
mobysoft.com receives approximately 527 monthly visitors and ranks #7,703,746 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
The majority of mobysoft.com's traffic comes from .
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