In a world of algorithmic jewelry and mass-produced luxury, Mociun has built a $3.9M business by rejecting scale entirely. With just 22 employees and zero outside funding, this New York-based studio proves that in luxury, less is not just more—it's everything.

"Mociun doesn't sell jewelry—they sell the story of the stone itself, turning scarcity into their most valuable asset."

The company's traffic data reveals something fascinating: 83.4% of visits come from an undefined country (likely the US, but the data is anonymized). This suggests a privacy-conscious, affluent customer base that values discretion. The second most popular keyword? 'Spill gift'—a testament to their viral TikTok presence where their home objects create organic buzz.

• Zero funding raised: A self-funded luxury brand that chose control over capital
• 29 technologies detected: From Tailwind CSS to PWA, they're modernizing traditional luxury
• 100% made-to-order: Eliminating inventory risk while maximizing margins
• Dual revenue streams: Jewelry + home objects creates multiple entry points