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Modelithics: The Invisible Engine of RF Design
How a 27-person specialist became the backbone of high-frequency engineering
In the invisible world of RF and microwave engineering, where signals travel at the speed of light and precision is measured in fractions of a wavelength, Modelithics operates as the critical bridge between theoretical physics and functional hardware. They don't sell components—they sell certainty in a world of electromagnetic chaos.
"They're not in the component business—they're in the certainty business. Every simulation model they sell saves an engineer from a $50,000 prototype mistake."
The Niche That Owns Precision
Modelithics has carved out a hyper-specialized moat in RF measurement-based modeling. While semiconductor giants focus on volume, Modelithics focuses on precision. Their 27-person team generates $6.6M annually by solving one brutal problem: making virtual components behave exactly like their physical counterparts in the GHz and millimeter-wave spectrum. This isn't just CAD—it's digital twin technology for the radio frequency world.
The Traffic Paradox
Here's what's fascinating about their 16,439 monthly visits: 50% comes organically, and another 33% is direct traffic. That's an 83% non-paid audience for a B2B technical company. Their top keywords reveal their true audience—engineers searching for specific component models like 'cbr06c129b5gac' (140 monthly searches) or wrestling with simulation tools like 'hfss 3d layout examples' (160 searches). They're not casting a wide net; they're the destination when precision is non-negotiable.
The company's leadership team—Hugo Morales (VP Engineering), Angie Rogers (VP Marketing & Sales), and Eric ODell (VP Product Development)—represents a perfect triangle of technical depth, market understanding, and product vision. They've built a business where the 'moat' is literally measured in decibels and insertion loss parameters.
- Hyper-specialized B2B model: They don't compete on price—they compete on measurement accuracy that prevents costly design failures
- 83% organic audience: Engineers find them through necessity and technical need, not marketing spend
- Platform ecosystem: Login, signup, and model library access creates sticky recurring revenue
- Technical content moat: Their blog and literature section serves as both lead gen and product validation
The Unsexy Billion-Dollar Problem
Modelithics proves that in deep tech, the most valuable companies often solve the most specialized problems. They're not building the next AI chatbot—they're ensuring the chatbot's radio actually works.
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Modelithics Home - Modelithics, Inc.
Specializing in RF, microwave and millimeter-wave measurements and measurement-based modeling of RF and microwave components and semiconductor devices
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About modelithics.com
Specializing in RF, microwave and millimeter-wave measurements and measurement-based modeling of RF and microwave components and semiconductor devices
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Technology Stack
modelithics.com uses 9 technologies across their website including HSTS, reCAPTCHA, jsDelivr, Clarity, Google Analytics, and more.
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HSTS, reCAPTCHA
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jsDelivr
Analytics & Marketing
Clarity, Google Analytics
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DaisyUI
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Bootstrap, Tailwind CSS
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jQuery
Traffic & Audience
modelithics.com receives approximately 16.4K monthly visitors and ranks #1,477,084 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:07 on the site.
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