modibodi.com
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Modibodi: The $14M Underwear Revolution
How a niche DTC brand dominates period care with 424K monthly visits
Modibodi didn't just sell underwear—they engineered a behavioral shift in how 424,000 monthly visitors manage menstruation and incontinence. While legacy brands push disposables, this Australian startup built a $14M empire on reusable tech, proving sustainability scales when it solves real pain.
"They don't sell period products—they sell confidence that lasts all day, no leaks, no waste, no compromise."
The Trust Economy
With 987 Trustpilot reviews and a 3.2/5 rating, Modibodi sits in the brutal middle ground of DTC brands—enough love to fuel growth, enough criticism to expose scaling cracks. The 48% direct traffic is telling: nearly half their audience types 'modibodi' directly into browsers, signaling brand recall that paid ads can't buy. Yet their top keyword is simply 'modibodi' (19K searches)—they're still fighting for generic category ownership against 'period underwear' (18K searches).
The SEO Moat
Modibodi's 41% organic traffic reveals a sophisticated content strategy. Their blog isn't a side hustle—it's a conversion engine targeting 'teen crop top model bikini' (280 searches) and 'modi bodi' (1.2K searches), capturing misspellings and adjacent audiences. With 39,510 backlinks, they've built a domain authority that makes them unsearchable in their own category—try Googling 'period underwear' without seeing them. That's not luck; it's 68 employees obsessing over content that ranks.
The tech stack tells the story of a startup that matured fast. jQuery and Bootstrap suggest legacy code, but Tailwind CSS, Vite, and PWA capabilities show they're modernizing in real-time. Their social presence—TikTok, Facebook, Instagram—mirrors a brand that understands community isn't a channel, it's the product. Yet with only 68 employees generating $14M, they're leaner than most DTC darlings, forcing every hire to pull triple duty.
- Direct traffic (48%) beats organic (41%)—their brand is the moat
- 68 employees → $206K revenue per employee—hyper-efficient
- 39K backlinks for a lifestyle brand—content marketing at scale
- 3.2/5 Trustpilot—scaling customer service is their next hurdle
Modibodi Wins by Being Boringly Reliable
While others chase viral moments, they built a $14M business on products that work, content that ranks, and a brand that sticks. The real innovation isn't the underwear—it's the discipline to solve a real problem at scale.
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5 keywordsHow is Modibodi's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/0109/4385/6740/files/modibodi-ssi-02.jpg?v=1719799660
Meta Tags
The Original Period & Incontinence Underwear | Modibodi AU
Modibodi will help you stay dry and fresh all day long with period underwear for all flow types. Shop to find the perfect underwear for your body.
The Original Period & Incontinence Underwear | Modibodi AU
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Reviews (20)
5 STARS!! AMAZING !!
My daughter uses modibodi periodwear and she absolutely LOVES them!! No leaks, wash perfect, super fit. She is so confident wearing these period pants. Girls/ women nowadays are so lucky to have these products. I can't praise them enough. She has tried the Primark and M&S but they're nothing like Modibodi Thank you for this amazing period wear!!
Comfy and secure
Neatly fitting shape. Black is sensible colour. Absorbency good for overactive bladder (not too bad but feel much happier knowing no minor leaks will upset any plans). Like the shape over the tummy. The coverage on the back is good so the legs don't ride up in close fitting jeans.
I ready like Modibodi …
I ready like Modibodi bit expensive although price is comparable with other big brands. I just tend to wait for the sales. Last really well, good protection and wash very well. Very pleased with products.
My teenage daughter absolutely loves…
My teenage daughter absolutely loves these, they mean a worry free night sleep with full coverage so she's not worrying about leaks and she says they are super comfortable.
Excellent Service
Whilst I can't give a review of the product as this was bought as a gift for my daughter, I can though provide feedback on the company and it's Customer Service team. When my daughter unwrapped her present on Christmas day she discovered that the top and the shorts were of different sizes. She immediately contacted the customer service team who replied on Boxing Day to say that they would sort the issue out. The communication in the following days was absolutely superb, culminating in the company sending out a completely new set of pyjamas to my daughter at no cost. I cannot praise the company and it's customer service team enough for their excellent service.
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About modibodi.com
Modibodi will help you stay dry and fresh all day long with period underwear for all flow types. Shop to find the perfect underwear for your body.
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Technology Stack
modibodi.com uses 34 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Pinterest Tag +2 more
Customer Support
Zendesk
Reviews
Reviews.io
Traffic & Audience
modibodi.com receives approximately 424.2K monthly visitors and ranks #78,202 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 2:36 on the site.
The majority of modibodi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about modibodi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit modibodi.com directly at https://modibodi.com.