mofibo.com
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Mofibo: The Audio-First Danish Powerhouse
How 50 employees built a $8.2M subscription empire in a niche market
While global giants like Audible dominate the audiobook landscape, Mofibo carved a lucrative niche in Scandinavia with a laser focus on Danish content and a mobile-first experience. This isn't just a library; it's a cultural gateway.
"Mofibo proves you don't need to be a global behemoth to win—just own your local market better than anyone else."
The Traffic Paradox
With 223,482 monthly visits, Mofibo's traffic seems modest compared to global players. But the composition tells a different story: 56% comes from organic search. This indicates high brand intent—users aren't stumbling upon Mofibo; they're actively seeking it. The 'undefined' country data (81.2% of traffic) likely represents Denmark, proving deep penetration in their home turf.
The Trustpilot Disconnect
A 2.1/5 rating from 2,181 reviews on Trustpilot is a red flag that demands investigation. For a subscription model, churn is the enemy. This score suggests friction points—likely in cancellation flows or subscription management. However, the revenue ($8.2M) indicates that despite vocal dissatisfaction, the core value proposition (Danish audiobooks) is sticky enough to retain a paying user base.
The keyword strategy reveals a fascinating competitive landscape. Mofibo ranks for its own brand (4,440 volume), but it competes directly with 'saxo' (60,800 volume) and 'storytel' (91,310 volume). The real insight lies in the long-tail search for 'bedste sci fi bøger på dansk' (best sci-fi books in Danish)—Mofibo isn't just competing on brand, but on fulfilling specific content needs in the native language.
- Tech Stack Modernity: Built on Next.js and Vite, signaling a commitment to fast, modern web performance essential for PWA functionality.
- Acquisition Strategy: The traffic split (56% organic, 34% direct) suggests a mature brand with strong word-of-mouth and SEO moats rather than paid ad dependency.
- The 'Saxo' Threat: The high volume for 'saxo' (a major Danish bookstore chain) indicates Mofibo is battling for the same wallet share, positioning audio as the primary format rather than print/digital.
The Quiet Giant of Danish Audio
Mofibo's strategy isn't about shouting the loudest—it's about being the only logical choice for Danish listeners. For investors, the low Trustpilot score is a fixable operational issue; the revenue and organic traffic are the assets.
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Open Graph Image
https://storage.googleapis.com/www.storytel.com/assets/images/open-graph-logo-mofibo.png
Meta Tags
Mofibo - Lydbøger og E-bøger for alle
Læs i sengen - lyt på farten. Opdag over 600.000 bøger og kom i godt humør, slap af eller lær noget nyt.
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Reviews (20)
Great service all in all
Great service all in all
Hurtighed og venlighed
Hurtighed og venlighed. Tak for Det.
Thanks Patrick
Patrick was extremely helpful and we solved the problem in no time
God behandling og hurtig service
God behandling og hurtig service. (: Kun plus herfra.
I had problems changing from old app to…
I had problems changing from old app to new app - Patrick from Mofibo help desk assisted in an extreme professional way and fiex all my problems. Tks Mofibo
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About mofibo.com
Læs i sengen - lyt på farten. Opdag over 600.000 bøger og kom i godt humør, slap af eller lær noget nyt.
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mofibo.com uses 13 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Cookiebot
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Traffic & Audience
mofibo.com receives approximately 223.5K monthly visitors and ranks #169,180 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:21 on the site.
The majority of mofibo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mofibo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mofibo.com directly at https://mofibo.com.