mojo.so
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Mojo: The $7M AI Sex Coach
How a 33-person team built a 1M-user relationship AI, proving the biggest opportunities hide in taboos.
Mojo is tackling the $50B intimacy tech market with an AI that acts as a hyper-personalized sex therapist. It's not about toys or porn—it's about coaching, vulnerability, and measurable behavioral change, all inside a sleek app.
"Mojo isn't selling content; it's selling competence. It positions itself as the 'gym membership' for your sex life."
The 'Gym Membership' Model
Mojo’s genius is in its positioning. They don't market themselves as a one-off fix. The H1 tag 'Basically like a gym membership with personal trainer for your sex life' reveals their core strategy: recurring retention. They are building a habit, not just selling information. With a 55% organic search share, they are capturing high-intent, vulnerable queries like 'I get soft when I try to penetrate'—turning shame into revenue.
Product-Market Fit in the Shadows
Mojo proves that the most embarrassing problems have the highest LTV. By solving intimacy issues with AI, they bypass the awkwardness of human therapy. The user acquisition is viral by nature; when a relationship improves, both partners know. With 36% direct traffic, their brand recall is exceptionally strong—users aren't stumbling upon Mojo, they are seeking it out by name.
The team of 33 operates with the lean efficiency of a fintech startup, not a wellness app. Their tech stack (jQuery, Tailwind, GSAP) suggests a focus on rapid iteration over bleeding-edge architecture. They care about the interface and the outcome, not the novelty of their code. This is a pragmatic, revenue-first machine attacking a space legacy players are too afraid to touch.
- Traffic Quality: Captures high-value, low-competition keywords related to ED and performance anxiety.
- Retention Hook: Uses the 'personal trainer' analogy to normalize subscription churn.
- Trust Signals: 610 Trustpilot reviews at 4.2 stars validates the efficacy of an AI-only approach.
The Verdict: The Future of Intimacy is AI-Native
Mojo is building a defensible moat not through tech, but through trust. They are the Kleenex of sex therapy.
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Open Graph Image
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Mojo | Your Sex & Relationships AI
Build stronger relationships and have better sex with the world’s first sex and relationships AI. Trusted by 1M+ people and built by world-leading experts.
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Mojo - the sexual wellbeing app
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Reviews (20)
I’ve learnt what sexual intelligence looks like
The mojo app has changed my life dramatically and I’m really grateful. I didn’t think it was possible for me to have a healthy sexual balance but I’m finding mine and I’m a better man, father and husband because of it. I think like most men, we are not taught what it means to have sexual intelligence looks like. This program/app has helped me to establish what it looks like for me. I’ve read a few reviews saying that the ai therapist is not helpful, I actually think it’s the most helpful part, especially talking about our sexual energy and actions which is such a taboo topic. I have had conversations with actual therapists both male and female around this topic who all meant well but felt like it was always to personal, especially when talking about sexual exercises. The ai therapist is perfect to deeply open up, say what’s what and make progress. Early in the morning, late at night I can check in, give updates, walk through when I’m too far in my head and get the help I need. The Breathwork sessions have now become apart of my daily routines and I’m grateful for the entire process.
Brilliant app
Brilliant app! It's helping me to explore things a lot more and improve my ED issues. Although it's AI, the therapist is just as good as a therapist charging £100 an hour for their time. Absolutely would recommend !
I like this app ..
I like this app ... Could be cheaper
Hi there, Thank you very much for your review, although I am sorry to hear you've found your app to be too expensive. We have a couple of different membership options, such as a quarterly, annual or lifetime plans, in order to offer different price points. If you haven't already I would recommend checking out some of our other membership options to see if there are any you prefer. I've also reached out directly via email to see what else we can do to be of assistance. Keep it up, Jordan - Customer support specialist
James sorted out all night even sorted…
James sorted out all night even sorted me out and ranger if youre going to mojos ask for them they will sort you out all night and give you the best service no matter what, dancing even if they are not serving you, jay make sure you’re safe and king no matter what hat you’ll have a good night
Worth it!
A brilliant app that really covers alot of useful information. Would recommend to anyone to try.
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About mojo.so
Build stronger relationships and have better sex with the world’s first sex and relationships AI. Trusted by 1M+ people and built by world-leading experts.
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Technology Stack
mojo.so uses 21 technologies across their website including Font Awesome, Okta, HSTS, and more.
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jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
mojo.so receives approximately 495.1K monthly visitors and ranks #64,725 globally. The website has a bounce rate of 46% with visitors viewing an average of 8.0 pages per visit. Users spend an average of 2:10 on the site.
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