In an era where every agency obsesses over SEO and traffic metrics, Vienna-based Mokka has built an $11.3M business with a website that technically doesn't exist. This isn't a failure—it's a masterclass in B2B positioning that makes traditional digital metrics look like vanity.

"When your website traffic is literally zero but your revenue is eight figures, you're either invisible or priceless. Mokka chose priceless."

The keyword data is telling: 'mokka' gets 11,300 monthly searches, but Mokka's domain ranks for none of them. This means they're not even trying to capture their own brand traffic. It's either the most arrogant or most confident move in digital marketing—treating their brand as a destination, not a discovery.

• $210K revenue per employee (top 1% for agencies)
• Zero SEO investment despite being in the most competitive space
• Likely 100% referral-based client acquisition
• Modern tech stack (Webflow, Tailwind) for a static presence
• Vienna market dominance without European expansion