moleskine.com
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Moleskine: The Analog Titan in a Digital World
How a 1997 revival of a 19th-century notebook brand built a $162M lifestyle empire.
In a world racing toward the cloud, Moleskine remains stubbornly, profitably, analog. Their website isn't just a store; it's the digital gateway to a physical sanctuary for creators, boasting 874,000 monthly visitors seeking the friction of paper over the ease of pixels.
"Moleskine isn't selling notebooks; they're selling the romanticized idea of the 'genius in a café'—and they've monetized it brilliantly."
The Cult of the Black Cover
With 517 employees and a global rank hovering around #48,000, Moleskine operates a high-margin lifestyle ecosystem. The traffic data reveals a massive 'head' keyword strategy—114,000 monthly searches for just 'moleskine'—proving their brand equity is their primary moat. They don't just own the category; they *are* the category.
The Digital Paradox
Despite being the icon of analog, their tech stack is aggressively modern. They utilize Tailwind CSS, DaisyUI, and PWA capabilities to ensure the checkout experience is frictionless. They've leveraged Google Analytics and DoubleClick Floodlight to optimize a 59% organic traffic share, turning 'moleskine planner' searches into high-value conversions.
However, the brand faces a critical friction point. While their digital storefront is robust, their customer sentiment is fractured. A Trustpilot rating of 1.7/5 from 59 reviews suggests a significant disconnect between the brand promise of premium quality and the delivery/fulfillment reality. For a company generating over $160M in revenue, this low trust score is a glaring vulnerability in an otherwise fortress-like brand.
- Brand Monopoly: They own the mental real estate for 'notebook' in the premium segment.
- Ecosystem Lock-in: From bags to pens to apps, they encourage a total lifestyle investment.
- SEO Dominance: 771K backlinks and massive organic volume create a nearly insurmountable search barrier.
The Verdict: A Premium Brand with a Trust Gap
Moleskine commands the market, but must bridge the gap between its luxury pricing and its customer service reality.
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5 keywordsHow is Moleskine's SEO?
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Moleskine® Official Website - Notebooks, Planners and More | Moleskine
Buy your diaries, notebooks, bags, pens, pencils and accessories on the official Moleskine website. Find out how to get free shipping.
Moleskine® official website - Notebooks, diaries, journals and planners
Shop Moleskine notebooks, planners, journals, books, bags, pens, pencils and accessories. Flexible and simple. Find out how to get free shipping.
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Reviews (20)
Great Customer Service & Excellent Products
My order was delayed, but Moleskine's customer service was great. They handled it with care, sent a replacement at their own expense, and offered me a generous discount promo code. Turned a troubled situation into a positive experience. Beyond customer service, the products are excellent. I've bought 3 backpacks over the last decade and have been very satisfied. Design is excellent, and materials are of very high quality.
changed layout…
Crying because they changed the layout of their “Classic 12 Month 2026 Weekly Planner, Pocket“ Saturday and Sunday now share a line?? The 2 biggest days of the week are now squashed into one and I can’t fit any of my weekend plans in there. I don’t get it? I loved my ‘25 planner….
Very disappointed
Very disappointed! I love moleskine and every year I buy a daily diary limited edition as lucky charm for my year. This year there are no limited editions, it is so hard to think that a company with this importance is kind of letting down their clients. I am very sad to see that I am looking to find another diary brand after more than 20 years of loyalty.
I would give them 0 stars
If I could give them 0 stars, I would. I ordered a 2026 planner on December 30, 2025, and two weeks later, I still haven’t received a single update about my order. (The order email said it would be shipped in TWO DAYS - what a joke.) I contacted customer service twice through their online “Contact Us” form—on January 3 and again on January 8—but I never received a reply. No update, no acknowledgment, nothing at all. Out of desperation, I even reached out to them on Instagram. To my surprise, they responded within 6 hours asking for my order details, name, and email. I provided everything immediately… and then, radio silence again. This lack of communication and customer support is unacceptable. I will not be ordering from them again. I assumed ordering directly from their website would be safe since they seemed reputable, but I should have checked Trustpilot first. This is by far the worst customer service I’ve ever encountered—in fact, I haven’t experienced any customer service, because they would actually have to respond for that. At the speed they are going, I'll have my 2026 planner in 2027.
Horrible Company with Horrible Customer Service
I ordered 2 customized planners. I paid extra for the customization as well I chose to pay extra for fast shipping so it arrived before Christmas. I received an email stating both products shipped pretty quickly. When the package arrived only one customized planner was inside. I immediately reached out to customer service explaining I only received one notebook but the shipping email stated both were being sent. They responded quickly stating I had to fill out a form and send it back to receive a refund. I though what? I do not even get the product I ordered and paid for? Even though I felt that was ridiculous and a lot to fill out a form to get to a resolution I did fill out the form and send it back. They will not respond to any of my messages and they have not refunded my money or sent me the missing product. I am so disappointed. I will never order from this company again. Beware before ordering if anything is wrong with your order you will not receive the product or your money back! Horrible company with horrible customer service!
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About moleskine.com
Buy your diaries, notebooks, bags, pens, pencils and accessories on the official Moleskine website. Find out how to get free shipping.
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Technology Stack
moleskine.com uses 11 technologies across their website including AccessiBe, DoubleClick Floodlight, Zendesk, and more.
Accessibility
AccessiBe
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
UI Libraries
DaisyUI
Traffic & Audience
moleskine.com receives approximately 874.8K monthly visitors and ranks #48,838 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:00 on the site.
The majority of moleskine.com's traffic comes from undefined, undefined, .
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