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Moloco: The $191M ML Engine You've Never Heard Of
How a Korean AI startup quietly commands 151M monthly visits without selling direct-to-consumer
In a world obsessed with AI chatbots and generative models, Moloco built a machine learning empire that powers the ad tech backend of the internet—while flying completely under the radar. They don't need your attention; they monetize everyone else's.
"They rank #398 globally with 151M monthly visits—not as a consumer app, but as the invisible infrastructure powering mobile advertising."
The Traffic Paradox
Here's the data anomaly that reveals Moloco's true business: 45% direct traffic (151M visits) from a company that doesn't sell to consumers. This isn't a product site—it's a command center. Their B2B platform is so sticky that enterprise clients type 'moloco.com' directly into their browsers. The 42% organic search traffic comes from engineers and marketers searching for 'moloco ads' and 'moloco careers,' not product features. This is infrastructure-level engagement.
The Invisible Giant
Moloco's 837 employees generate $191.5M in revenue—that's $228K revenue per employee, competitive with top-tier SaaS. But here's the kicker: their top keyword isn't 'Moloco'—it's 'Applovin' (132K monthly searches). Moloco isn't just competing in ad tech; they're the alternative that brands and developers search for when evaluating platforms. They've become the 'B option' that's winning by being the better technical choice, not the flashier brand.
The tech stack tells a story of performance over polish. jQuery, Tailwind, and Bootstrap suggest a lean, functional interface built for speed, not show. No React, no Vue—this is infrastructure that prioritizes reliability over trends. The 359,560 backlinks come from publishers and partners embedding Moloco's ad tech, not from content marketing. They're being linked to because they're essential, not because they're viral.
- Revenue-per-employee ($228K) rivals top SaaS companies despite being in ad tech
- 45% direct traffic proves enterprise stickiness—clients don't need to search for alternatives
- Top keyword is actually a competitor's name (Applovin), showing they're the technical alternative
- Korean founder (Ikkjin Ahn) building a global B2B platform with minimal brand marketing
The Anti-Startup Startup
Moloco proves that in B2B, infrastructure beats attention every time. They don't need to be #1 in brand recognition when they're #398 in global traffic—and #1 in the metrics that actually matter.
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About moloco.com
Company Overview
Technology Stack
moloco.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful, Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
moloco.com receives approximately 151.3M monthly visitors and ranks #398 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:50 on the site.
The majority of moloco.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about moloco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moloco.com directly at https://moloco.com.