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moloco.com
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moloco.com

22 technologies
VerifiedVisit151.3M/mo$192M83722 Tech25 Leads
Deep Dive

Moloco: The $191M ML Engine You've Never Heard Of

How a Korean AI startup quietly commands 151M monthly visits without selling direct-to-consumer

In a world obsessed with AI chatbots and generative models, Moloco built a machine learning empire that powers the ad tech backend of the internet—while flying completely under the radar. They don't need your attention; they monetize everyone else's.

151.3M
monthly visits
#398
global rank
$191.5M
annual revenue
837
employees

"They rank #398 globally with 151M monthly visits—not as a consumer app, but as the invisible infrastructure powering mobile advertising."

The Traffic Paradox

Here's the data anomaly that reveals Moloco's true business: 45% direct traffic (151M visits) from a company that doesn't sell to consumers. This isn't a product site—it's a command center. Their B2B platform is so sticky that enterprise clients type 'moloco.com' directly into their browsers. The 42% organic search traffic comes from engineers and marketers searching for 'moloco ads' and 'moloco careers,' not product features. This is infrastructure-level engagement.

The Invisible Giant

Moloco's 837 employees generate $191.5M in revenue—that's $228K revenue per employee, competitive with top-tier SaaS. But here's the kicker: their top keyword isn't 'Moloco'—it's 'Applovin' (132K monthly searches). Moloco isn't just competing in ad tech; they're the alternative that brands and developers search for when evaluating platforms. They've become the 'B option' that's winning by being the better technical choice, not the flashier brand.

The tech stack tells a story of performance over polish. jQuery, Tailwind, and Bootstrap suggest a lean, functional interface built for speed, not show. No React, no Vue—this is infrastructure that prioritizes reliability over trends. The 359,560 backlinks come from publishers and partners embedding Moloco's ad tech, not from content marketing. They're being linked to because they're essential, not because they're viral.

  • Revenue-per-employee ($228K) rivals top SaaS companies despite being in ad tech
  • 45% direct traffic proves enterprise stickiness—clients don't need to search for alternatives
  • Top keyword is actually a competitor's name (Applovin), showing they're the technical alternative
  • Korean founder (Ikkjin Ahn) building a global B2B platform with minimal brand marketing
No viral marketing campaigns
Infrastructure that powers 151M monthly visits
No direct-to-consumer products
Machine learning that monetizes at scale
No flashy brand presence
Enterprise clients who bookmark their site
No 'AI washing' in their messaging
Revenue that speaks louder than branding

The Anti-Startup Startup

Moloco proves that in B2B, infrastructure beats attention every time. They don't need to be #1 in brand recognition when they're #398 in global traffic—and #1 in the metrics that actually matter.

What tech stack does Moloco use?

22 detected
Security1
Privacy & Consent1
Marketing Automation1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries4

How much traffic does Moloco get?

Traffic & Engagement

497.2M
Monthly Visits
-17.8%
1.5
Pages/Visit
7:16
Avg. Duration
79%
Bounce Rate
Monthly Traffic Trend-15%
584.4M
Oct 2025
Oct
604.9M
Nov 2025
Nov
497.2M
Dec 2025
Dec

Rankings

00

Backlinks & Authority

359.6K
Backlinks
5.5K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend-76%
1.5M
Jul 2025
Jul
1.1M
Aug 2025
Aug
496.8K
Sep 2025
Sep
222.8K
Oct 2025
Oct
350.9K
Nov 2025
Nov
359.6K
Dec 2025
Dec

Search Traffic

Organic
13.5K
Paid
1.9K

Top Organic Keywords

#1moloco inc
880 vol21.5%
#1moloco careers
590 vol14.4%
#1molocco
260 vol6.3%
#1moloco
4,400 vol3.5%
#1moloco ads
140 vol3.4%

Where is Moloco's audience located?

🇺🇸United States23.4%
🇰🇷South Korea11.7%
🇮🇳India7.6%
🇯🇵Japan4.5%
🇩🇪Germany3.5%

Device Distribution

Desktop0.0%
Mobile100.0%

What keywords does Moloco rank for?

5 keywords
1moloco23.5K vol$3.70
2몰로코6.5K vol
3moloco ads2.3K vol$11.91
4applovin132.7K vol$2.68
5moloco careers610 vol$2.90

What is Moloco's revenue?

$192M
Annual Revenue
837
20%
Employees
$229K
Revenue/Employee
$192M
Total Funding
$1.5B
Valuation
#1,942
Growjo Rank
Adtech
Palo Alto, United States
Headquarters

Who works at Moloco?

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What do customers think of Moloco?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Moloco

What is Moloco's Revenue?
Moloco generates approximately $192M in annual revenue. With 837 employees, that's $228,800 per employee. The company has raised $192M in total funding.
How fast is Moloco growing?
Moloco has declined by 17.8% in the last 6 months according to traffic data. employee count has changed by 20% year over year.
How do people interact with Moloco?
When visiting Moloco, visitors view an average of 1.5 pages per visit, and spend around 7:16 on the site, and the bounce rate is 79.2%.
How do people find Moloco?
497.2M people (100%) visit Moloco directly. 13.5K (0%) find them through organic search. 1.9K (0%) come through paid advertising.
Who uses Moloco?
Moloco's top market is United States with 116.1M visitors (23.4%). South Korea is 2nd with 58.0M (11.7%). India is 3rd with 37.9M (7.6%).
What technologies does Moloco use?
Moloco uses 22 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, Google Fonts, HSTS, Contentful, Webflow.
Who are Moloco's competitors?
Moloco's main competitors include Vungle, PixelFish, RR Productions, iMediaBay, TapClassifieds. These companies operate in similar markets and compete for the same customer base.

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About moloco.com

Company Overview

moloco.com
Website
computers_electronics_and_technology
Industry
#398
Global Rank
151.3M
Monthly Visitors
22
Technologies
25+
Employees

Technology Stack

moloco.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, Webflow, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

CMS

Contentful, Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

151.3M
Monthly Visits
73%
Bounce Rate
1.7
Pages/Visit
1:50
Avg. Duration

moloco.com receives approximately 151.3M monthly visitors and ranks #398 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:50 on the site.

The majority of moloco.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is moloco.com?
moloco.com is a website that you can visit at https://moloco.com. Use TechList.ai to discover the technologies, analytics, and company information about moloco.com.
What technologies does moloco.com use?
moloco.com uses 22 technologies including Font Awesome, Google Fonts, HSTS, and 16 more. View the full tech stack analysis above.
How popular is moloco.com?
moloco.com receives approximately 151.3M monthly visitors and ranks #398 globally. Traffic is declining by 5.3% month-over-month.

Related Searches

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This page provides publicly available information about moloco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moloco.com directly at https://moloco.com.