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moneyfarm.com
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moneyfarm.com

25 technologies
VerifiedVisit442.6K/mo$73M44725 Tech25 Leads
Deep Dive

MoneyFarm: The 447-Person Wealth Machine

How a European robo-advisor quietly built a $72M revenue engine without a massive marketing blitz

In a world dominated by fintech unicorns screaming for attention, MoneyFarm operates with the quiet confidence of a well-oiled machine. They aren't chasing meme stocks or crypto hype; they are systematically capturing the wealth of a generation that wants smart investing without the Wall Street complexity.

$72.6M
Annual Revenue
442K
Monthly Visits
6,050
Trustpilot Reviews
447
Employees

"MoneyFarm proves you don't need a viral social media strategy to build a massive financial business—you just need to own the search results for 'ETF' and 'pensione.'"

The Traffic Paradox

With 442,621 monthly visits, MoneyFarm's traffic distribution tells a story of brand maturity. An incredible 46% of traffic is direct—users typing 'moneyfarm.com' directly into their browser. This is the hallmark of a sticky product where users return to check their portfolios, not just browse. Combined with 48% organic search, they have built a fortress that doesn't rely on paid ads to survive.

The SEO Moat

The raw data reveals their secret weapon: they don't just rank for their brand name. They dominate high-intent financial keywords. With 39,090 backlinks and traffic from terms like 'ETF' (353K volume) and 'fondo pensione' (9.3K volume), MoneyFarm has positioned itself as the educational entry point for European investors. They capture the user before the user even knows they want a robo-advisor.

The technology stack reveals a pragmatic approach. They aren't reinventing the wheel with custom frameworks; they leverage battle-tested tools like Tailwind CSS, Bootstrap, and Swiper to deliver a clean, functional UI. It's not about flashy animations—it's about getting the user from landing page to funded account with zero friction. The 4.2/5 Trustpilot rating across 6,000+ reviews confirms the execution is solid.

  • Brand Dominance: 69% of traffic comes from undefined (likely Italy), proving their home-market stronghold.
  • Consultant Hybrid Model: They blend smart tech with human consultants, bridging the gap between pure algo-trading and traditional wealth management.
  • High-Intent Acquisition: Ranking for 'ETF' allows them to intercept investors looking for tools, not just brands.
They DON'T chase US retail trends (Robinhood-style gamification).
They DO focus on long-term wealth goals (Pensione, ETFs).
They DON'T rely heavily on paid traffic (only 4% estimated).
They DO leverage a hybrid human-digital model.
They DON'T offer speculative crypto trading.
They DO dominate Southern European markets.

The Quiet Giant of European WealthTech

MoneyFarm isn't a startup anymore; it's a mature financial institution dressed in digital clothing, proving that steady execution beats hype cycles.

What tech stack does Moneyfarm use?

42 detected
Programming Languages1
Customer Support1
Reviews1
A/B Testing1
Web Standards1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics17
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
T
Twitter Pixel
M
Microsoft Ads (Bing)
G
Google Tag Manager
T
Tracking Service
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
B
Bing
T
Twitter Ads
L
LinkedIn
G
Google Ads
T
Twitter/X
T
Tracking Pixel
F
Facebook

How much traffic does Moneyfarm get?

Traffic & Engagement

506.0K
Monthly Visits
-4.6%
2.5
Pages/Visit
4:46
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend-32%
742.7K
Oct 2025
Oct
530.6K
Nov 2025
Nov
506.0K
Dec 2025
Dec

Rankings

#86,110
Global Rank
#3,961
Italy Rank
Banking
Category

Backlinks & Authority

39.1K
Backlinks
5.1K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend-87%
303.7K
Jul 2025
Jul
285.5K
Aug 2025
Aug
162.1K
Sep 2025
Sep
38.0K
Oct 2025
Oct
38.9K
Nov 2025
Nov
39.1K
Dec 2025
Dec

Search Traffic

Organic
234.9K
Paid
6.8K

Top Organic Keywords

#1moneyfarm
22,200 vol10.2%
#5btp 2072
201,000 vol1.1%
#1money farm
2,400 vol1.1%
#9borsa italiana
2,240,000 vol1.0%
#5buono del tesoro poliennale
27,100 vol0.5%

Where is Moneyfarm's audience located?

🇮🇹Italy60.8%
🇬🇧United Kingdom36.7%
🇺🇸United States1.3%
🇫🇷France0.4%
🇩🇪Germany0.2%

Device Distribution

Desktop35.1%
Mobile64.9%

What keywords does Moneyfarm rank for?

5 keywords
1moneyfarm23.1K vol$2.11
2money farm1.8K vol$2.06
3moneyfarm login520 vol$1.42
4etf353.6K vol$1.63
5fondo pensione9.3K vol$0.75

How is Moneyfarm's SEO?

Open Graph Image

OG Image preview
og:image

https://www.moneyfarm.com/uk/images/og-images/gb-og-image.png

Meta Tags

title49 chars

Wealth, together - Online Investments | Moneyfarm

description143 chars

Discover investment solutions for a broad range of wealth goals, backed by our smart technology and the expertise of our dedicated consultants.

languageEN

H1 Tags

h1Build your wealth 
with confidence.

Schema Types

OrganizationBreadcrumbList

Who works at Moneyfarm?

Loading leads...

What do customers think of Moneyfarm?

Moneyfarm

Moneyfarm

4.2
6,050 reviews
✓ Claimed

Categories

Investment Service#70

Activity & Engagement

Reply Rate
89.02439024390245%
Avg. Reply Time
9.0 days
Claimed Date
4/13/2016

Contact Information

Address:
90-92 Pentonville Rd, London
London, GB

Reviews (20)

Filter by rating:
Adrian
1/19/2026
🇬🇧 United Kingdom10 reviewsInvitationApiVerified
Experience date: 1/16/2026
worth an investment

Easy to setup and manage with great returns on your investment. Fully recommend.

Farai
1/19/2026
🇬🇧 United Kingdom6 reviewsInvitationApiVerified2 reviews on this domain
Experience date: 1/19/2026
Moneyfarm is a good company to invest…

Moneyfarm is a good company to invest with. Very supportive, communicates and guide you well.

Ben
1/17/2026
🇬🇧 United Kingdom1 reviewsInvitationApiVerified
Experience date: 1/17/2026
Great app

Great app, plenty of info and ease of change

Rochelle Raymond
1/17/2026
🇬🇧 United Kingdom3 reviewsInvitationApiVerified
Experience date: 1/16/2026
Confident in good hands

I have an ISA I’m very happy with the performance, it’s so easy to check progress, add funds etc . I’m in process at the moment of transferring a couple of pensions . Feel confident I’m in good hands.

Customer
1/16/2026
🇬🇧 United Kingdom14 reviewsInvitationApiVerified
Experience date: 1/16/2026
Hands free and good performance

Hands free and good performance

Frequently Asked Questions about Moneyfarm

What is Moneyfarm's Revenue?
Moneyfarm generates approximately $73M in annual revenue. With 447 employees, that's $162,500 per employee.
What does Moneyfarm do?
Discover investment solutions for a broad range of wealth goals, backed by our smart technology and the expertise of our dedicated consultants.
How fast is Moneyfarm growing?
Moneyfarm has declined by 4.6% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Moneyfarm?
When visiting Moneyfarm, visitors view an average of 2.5 pages per visit, and spend around 4:46 on the site, and the bounce rate is 61.0%.
How do people find Moneyfarm?
264.3K people (52%) visit Moneyfarm directly. 234.9K (46%) find them through organic search. 6.8K (1%) come through paid advertising.
Who uses Moneyfarm?
Moneyfarm's top market is Italy with 307.4K visitors (60.8%). United Kingdom is 2nd with 185.6K (36.7%). United States is 3rd with 6.5K (1.3%).
What technologies does Moneyfarm use?
Moneyfarm uses 25 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Adobe Fonts, PHP, Strapi, Contentful.
Who are Moneyfarm's competitors?
Moneyfarm's main competitors include Nutmeg, Vanguard, Wealthify, Moneybox, eToro. These companies operate in similar markets and compete for the same customer base.
What do customers think of Moneyfarm?
Moneyfarm has a Trustpilot score of 4.2 out of 5 (4 stars) based on 6,050 customer reviews.

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How to contact Moneyfarm?

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About moneyfarm.com

Discover investment solutions for a broad range of wealth goals, backed by our smart technology and the expertise of our dedicated consultants.

Company Overview

moneyfarm.com
Website
finance
Industry
#103,072
Global Rank
442.6K
Monthly Visitors
25
Technologies
25+
Employees

Contact moneyfarm.com

Technology Stack

moneyfarm.com uses 25 technologies across their website including Font Awesome, Adobe Fonts, PHP, Strapi, Contentful, and more.

Fonts

Font Awesome, Adobe Fonts

Programming Languages

PHP

CMS

Strapi, Contentful

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

Microsoft Ads, Twitter Pixel, Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

442.6K
Monthly Visits
42%
Bounce Rate
3.2
Pages/Visit
2:10
Avg. Duration

moneyfarm.com receives approximately 442.6K monthly visitors and ranks #103,072 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:10 on the site.

The majority of moneyfarm.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is moneyfarm.com?
Discover investment solutions for a broad range of wealth goals, backed by our smart technology and the expertise of our dedicated consultants.
How much does moneyfarm.com cost?
You can view moneyfarm.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does moneyfarm.com use?
moneyfarm.com uses 25 technologies including Font Awesome, Adobe Fonts, PHP, and 19 more. View the full tech stack analysis above.
How do I contact moneyfarm.com?
You can contact moneyfarm.com via email at [email protected] or through their contact page.
What are moneyfarm.com's social media accounts?
moneyfarm.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is moneyfarm.com hiring?
Check moneyfarm.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is moneyfarm.com?
moneyfarm.com receives approximately 442.6K monthly visitors and ranks #103,072 globally.

Related Searches

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This page provides publicly available information about moneyfarm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moneyfarm.com directly at https://moneyfarm.com.