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moneytap.com
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moneytap.com

12 technologies
VerifiedGrowingVisit199.7K/mo$20M14312 Tech3 Leads
Deep Dive

MoneyTap: India's Instant Credit Revolution

How a 143-person team built a ₹5L credit line for the digital age

MoneyTap isn't just another lending app—it's India's answer to the credit card problem. With 200K monthly visitors and a ₹5 lakh credit line, they're proving that traditional banking is broken. Here's the story of how they're fixing it.

$20.4M
Annual Revenue
199K
Monthly Visits
143
Employees
45%
Organic Traffic

"They're not competing with banks—they're making them irrelevant."

The Credit Gap They Exploit

India has over 1.4 billion people, but only 60 million credit cards. MoneyTap targets the 800 million who are underserved by traditional banks. Their 79.6% traffic concentration shows they've found their tribe: young, digital-first Indians who need credit but hate paperwork. The ₹5 lakh limit isn't arbitrary—it's the sweet spot between micro-loans and personal loans.

The Growth Engine

With 7,247 backlinks and 45% organic traffic, MoneyTap has mastered SEO in India's fintech space. Their keyword strategy is surgical: 'moneytap' (3,120 searches) and 'freo' (7,140 searches) dominate. But here's the kicker—they're not just ranking for their brand. They're capturing intent around 'freopay' and 'monettap log in', showing they understand the exact language of their users.

The tech stack reveals their priorities: Bootstrap and Ant Design for speed, Clarity for user analytics, Zendesk for support. They're a lean operation—143 people generating $20.4M in revenue. That's $142K per employee, exceptional for a fintech in emerging markets. Their traffic split (45% organic, 42% direct) suggests strong brand recall and SEO dominance.

  • ₹5 lakh credit line is 10x higher than most micro-loan apps
  • 45% organic traffic shows SEO mastery in a crowded market
  • 143 employees vs $20.4M revenue = exceptional efficiency
  • 79.6% traffic from one country = focused geographic strategy
No Trustpilot reviews (trust deficit?)
Instant transfers to bank account
No funding data (bootstrapped or secretive?)
Credit up to ₹5 lakhs
Niche geographic focus (79.6% from one market)
No physical paperwork

The Verdict: A Fintech Playbook Worth Studying

MoneyTap proves you don't need 500 employees to build a $20M revenue fintech—just sharp focus and perfect timing.

What tech stack does Moneytap use?

20 detected
Customer Support1
Web Standards1
UI Libraries2
CSS Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
G
Google Static
G
Google Analytics
M
Microsoft Clarity
B
Bing

How much traffic does Moneytap get?

Traffic & Engagement

177.7K
Monthly Visits
-13.7%
2.1
Pages/Visit
5:01
Avg. Duration
85%
Bounce Rate
Monthly Traffic Trend-52%
367.8K
Oct 2025
Oct
206.0K
Nov 2025
Nov
177.7K
Dec 2025
Dec

Rankings

#200,062
Global Rank
#18,988
India Rank
Banking
Category

Backlinks & Authority

7.2K
Backlinks
2.5K
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
8.3K
Jul 2025
Jul
8.4K
Aug 2025
Aug
8.3K
Sep 2025
Sep
8.1K
Oct 2025
Oct
7.7K
Nov 2025
Nov
7.2K
Dec 2025
Dec

Search Traffic

Organic
50.7K

Top Organic Keywords

#1moneytap
49,500 vol79.2%
#1money tap
3,600 vol3.4%
#3freo
14,800 vol2.7%
#1moneytap personal loan
1,300 vol2.1%
#1moneytap - credit line & loan
1,000 vol1.6%

Where is Moneytap's audience located?

🇮🇳India99.7%
🇦🇺Australia0.1%
🇷🇼Rw0.1%
🇰🇭Kh0.0%
🇩🇪Germany0.0%

Device Distribution

Desktop2.0%
Mobile98.0%

What keywords does Moneytap rank for?

5 keywords
1moneytap3.1K vol$0.28
2freo7.1K vol$0.48
3freopay (moneytap)90 vol
4money tap220 vol$0.33
5monettap log in60 vol

How is Moneytap's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/images/yoO3dItggCc88Mzyn1xInatGrig.png

Meta Tags

title30 chars

Freo: Get credit up to ₹5 Lakh

description140 chars

Instant, flexible personal loans when you need them. Get approved for credit up to ₹ 5 lakhs. Transfer money instantly to your bank account.

languageEN-IN

H1 Tags

h1India's #1 PersonalCredit App

Schema Types

BreadcrumbListVideoObjectVideoObjectVideoObject

What is Moneytap's revenue?

$20M
Annual Revenue
143
-21%
Employees
$143K
Revenue/Employee
Bangalore, IND
Headquarters

Who works at Moneytap?

Loading leads...

What do customers think of Moneytap?

Moneytap

Moneytap

0.0
0 reviews

Categories

Non-Bank Financial Service#undefinedLoan Agency#undefinedFinancial Consultant#undefinedAlternative Financial Service#undefinedFinancial Institution#undefinedCar Finance and Loan Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Moneytap

What is Moneytap's Revenue?
Moneytap generates approximately $20M in annual revenue. With 143 employees, that's $143,000 per employee.
What does Moneytap do?
Instant, flexible personal loans when you need them. Get approved for credit up to ₹ 5 lakhs. Transfer money instantly to your bank account.
How fast is Moneytap growing?
Moneytap has declined by 13.7% in the last 6 months according to traffic data. employee count has changed by -21% year over year.
How do people interact with Moneytap?
When visiting Moneytap, visitors view an average of 2.1 pages per visit, and spend around 5:01 on the site, and the bounce rate is 84.5%.
How do people find Moneytap?
127.0K people (71%) visit Moneytap directly. 50.7K (29%) find them through organic search.
Who uses Moneytap?
Moneytap's top market is India with 177.1K visitors (99.7%). Australia is 2nd with 271 (0.1%). Rwanda is 3rd with 112 (0.1%).
What technologies does Moneytap use?
Moneytap uses 12 technologies across their website including Fonts, CMS, Customer Support. Key technologies include Google Fonts, Framer, Zendesk.
Who are Moneytap's competitors?
Moneytap's main competitors include EarlySalary, KreditBee, ARF Financial. These companies operate in similar markets and compete for the same customer base.
What do customers think of Moneytap?
Moneytap has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Moneytap's key pages?

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About moneytap.com

Instant, flexible personal loans when you need them. Get approved for credit up to ₹ 5 lakhs. Transfer money instantly to your bank account.

Company Overview

moneytap.com
Website
finance
Industry
#215,159
Global Rank
199.7K
Monthly Visitors
12
Technologies
3+
Employees

moneytap.com Key Pages

Contact moneytap.com

Technology Stack

moneytap.com uses 12 technologies across their website including Google Fonts, Framer, Zendesk, and more.

Fonts

Google Fonts

CMS

Framer

Customer Support

Zendesk

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

199.7K
Monthly Visits
31%
Bounce Rate
2.3
Pages/Visit
1:02
Avg. Duration

moneytap.com receives approximately 199.7K monthly visitors and ranks #215,159 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:02 on the site.

The majority of moneytap.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is moneytap.com?
Instant, flexible personal loans when you need them. Get approved for credit up to ₹ 5 lakhs. Transfer money instantly to your bank account.
What technologies does moneytap.com use?
moneytap.com uses 12 technologies including Google Fonts, Framer, and 6 more. View the full tech stack analysis above.
How do I contact moneytap.com?
You can contact moneytap.com via email at [email protected].
What are moneytap.com's social media accounts?
moneytap.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is moneytap.com?
moneytap.com receives approximately 199.7K monthly visitors and ranks #215,159 globally. Traffic is growing by 13.7% month-over-month.

Related Searches

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This page provides publicly available information about moneytap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moneytap.com directly at https://moneytap.com.