monodraught.com
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Monodraught: The Stealthy HVAC Giant
Why a UK engineering firm with 89 employees commands $15M+ in revenue
In a world obsessed with SaaS valuations, Monodraught operates in the physical realm—designing and installing complex HVAC systems for industrial facilities. With just 89 employees generating $15.1M in revenue, they've built a machine that outperforms its size by 20x in revenue-per-employee.
"They don't need traffic—they need qualified leads. And with a 58% organic search rate, they're getting exactly that."
The Industrial Playbook
Monodraught isn't chasing vanity metrics. Their traffic is concentrated in undefined markets (76% share) with a secondary foothold (24%). This isn't a bug—it's a feature. They've identified their industrial sweet spot and are doubling down on it. The top search terms reveal their strategy: 'hpr monodraught' (250 monthly searches) shows customers searching for specific product lines, not generic HVAC solutions.
The Traffic Paradox
Here's what's fascinating: 2,678 monthly visits seems microscopic until you realize they're in heavy industry. This isn't a volume game—it's a precision game. Their 58% organic traffic share suggests they've mastered the art of being found by the right 0.01% of the market. The 26% direct traffic confirms brand recognition among industrial buyers who know exactly what they want.
The tech stack tells a story of pragmatic efficiency. They're running jQuery, Bootstrap, and Tailwind CSS simultaneously—likely different teams or legacy systems coexisting. Cloudflare protects their infrastructure, while reCAPTCHA filters out the noise. This isn't a startup chasing the latest framework; it's an engineering firm focused on delivering systems, not winning design awards.
- Revenue-per-employee of $169,663—exceptional for industrial services
- 58% organic traffic indicates strong SEO for niche industrial terms
- Top keywords show product-specific searches, not brand discovery
- Technical leadership from Nick Hopper suggests deep engineering credibility
The Unsexy Billion-Dollar Playbook
Monodraught proves you don't need to be a tech unicorn to build a valuable business—just solve real problems for real customers in industries that don't trend on Twitter.
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About monodraught.com
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Technology Stack
monodraught.com uses 11 technologies across their website including Font Awesome, reCAPTCHA, Cloudflare, and more.
Fonts
Font Awesome
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reCAPTCHA
Cloud & Hosting
Cloudflare
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Google Analytics
UI Libraries
DaisyUI, Radix UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
monodraught.com receives approximately 2.7K monthly visitors and ranks #6,221,931 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:24 on the site.
The majority of monodraught.com's traffic comes from undefined, .
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