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Monoprice: The B2B Cable Giant Hiding in Plain Sight
Inside the $72M revenue machine that dominates cables but struggles with consumers
Monoprice is the infrastructure beneath your infrastructure—the wholesale cable distributor generating $72.8M annually while most tech investors ignore them. They've built a back-end distribution empire for home theater and PC cables, yet their 2/5 Trustpilot rating reveals a consumer-facing identity crisis.
"Monoprice isn't selling to consumers—they're the invisible backbone for integrators, resellers, and IT departments who need reliable cables without brand tax."
The B2B Trojan Horse
With only 270 employees generating $72.8M, that's $270K revenue per employee—exceptional efficiency for hardware. The 53% direct traffic proves their customers aren't browsing; they're reordering. This is a relationship business disguised as e-commerce, where procurement managers and AV integrators have Monoprice bookmarked like a utility.
The Search Moat
Their organic keywords reveal the strategy: 'monoprice' (35K monthly) dominates, but 'monoprice monolith' (1.7K) and 'monoprice subwoofer' (1.5K) show they're expanding into high-margin audio hardware. They've weaponized their brand recognition from cables to capture adjacent premium categories, turning commodity trust into vertical expansion.
The tech stack tells a story of pragmatic evolution—jQuery and Bootstrap for legacy stability, Tailwind and DaisyUI for modern speed, Hotjar for conversion optimization. This isn't a startup chasing shiny objects; it's a mature operation optimizing ruthlessly for backend efficiency while frontend experience languishes, evidenced by that brutal 2/5 Trustpilot score.
- 53% direct traffic = sticky B2B relationships, not consumer brand love
- 270 employees vs $72.8M revenue = lean, process-driven distribution
- 485K backlinks from a cable company = SEO dominance in a boring category
- Trustpilot 2/5 = classic B2B player with zero consumer brand investment
The Unsexy Billion-Dollar Playbook
Monoprice proves that infrastructure beats flash—own the boring supply chain, build unbreakable B2B habits, then expand into adjacent high-margin categories. They're not a consumer brand; they're the utility layer for every AV installer and IT manager in America.
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Device Distribution
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5 keywordsHow is Monoprice's SEO?
Meta Tags
HDMI Cable, Home Theater Accessories, HDMI Products, Cables, Adapters, Video/Audio Switch, Networking, USB, Firewire, Printer Toner, and more! - Monoprice.com
Monoprice, Inc. (DBA. MonoPrice.com) specializes in the wholesale distribution of world class cable assemblies for home theater, PC, and high technology industries. MonoPrice.com offers a wide range of products from standard PC products, network cables, and HDMI cables to custom cable assemblies and wiring harnesses.
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Reviews (20)
Good product and customer service
I write this review because I read many very bad reviews about Monoprice, which did make me hesitate. Fortunately, I did end up at ordering two of its Blackbird HDMI 8x8 Matrix Switchers. My experience has been a very positive one, from the email advice up to the ordering and delivery, a flawless experience like you wish to have at every online saleshouse. I can’t understand why people are writing so much bad stuff about this company. It just seems completely unrelated to my experience. I definitely can recommend Monoprice. The Blackbird is an awesome switcher, unlike many cheap Chinese offers, this one offers true 4K60 4:4:4, well the gear real pros are looking for. The device itself is build like a tank. Not only do you get 8x HDMI IN and 8x HDMI out, but you also get 8x mini TRS stereo out and 8x RCA Cinch mono out.
5 Stars, A+, 110%, outstanding warranty service on a 4x4 HDMI matrix switch
One of the most critical devices in my home office is my 4x4 HDMI matrix switch from monoprice. I share 3 monitors across 3 computers. One PC has dual HDMI ports, so it's really 4 computers. After multiple years this switch died. monoprice replaced it under warranty with excellent customer service, communication and follow through.
The Monoprice company is fair.
The Monoprice company was always fair and stands behind the products they sell. I haven't had any negative experience. High quality products at goos rates.
Decent product, terrible logistics, mediocre service
I ordered some HDMI cables, the products themselves were good, and so far have met my expectations. This is a 2 star review for their shipping and customer service. I paid for expedited shipping 2-3 business days. It arrived after 10 business days. I contacted them multiple times during this and was told they have made a lost package claim with USPS and I should here from USPS soon. I never heard from USPS, and when I checked the tracking it was never lost it just sat in their warehouse for 4 or 5 days before it was even checked in with USPS. Before the package arrived but well after it was already late, they offered me a partial refund of the shipping cost once the lost package claim was completed. When the package had finally arrived, and I still hadn't heard from USPS, I contacted them again for the 4th or 5th time. This time I apparently was lucky enough to reach some one with some authority or empathy I'm not sure, but they finally refunded me for the cost of the expedited shipping and nothing else. So, I would not purchase from them again unless I want to pay top dollar for a decent product and have it arrive kind of whenever they feel like shipping it, and deal with the less than enthusiastic/helpful customer service.
Horrible company, bad customer service.
Ordered a 5x100 amp on 11.25.2025 as of today 12.17.2025 the status still says packed.. The item says in stock so not sure what the deal is.. I contacted customer service around 12.05.25 they said the package should be ready in 24/48hrs but to check back on 12.15.25 if the status hasn't been updated. I reached out again on 12.15 and still crickets. I'm about to cancel and order with Emotivia.
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About monoprice.com
Monoprice, Inc. (DBA. MonoPrice.com) specializes in the wholesale distribution of world class cable assemblies for home theater, PC, and high technology industries. MonoPrice.com offers a wide range of products from standard PC products, network cables, and HDMI cables to custom cable assemblies and wiring harnesses.
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Technology Stack
monoprice.com uses 24 technologies across their website including Font Awesome, Sentry, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
monoprice.com receives approximately 592.2K monthly visitors and ranks #76,498 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:02 on the site.
The majority of monoprice.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about monoprice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit monoprice.com directly at https://monoprice.com.