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The MoPub Identity Crisis: AppLovin's Silent Acquisition
A $3.6M revenue redirect that redefines mobile ad tech consolidation
Visit mopub.com today, and you won't find a standalone company—you'll find a ghost in AppLovin's machine. This isn't just a domain redirect; it's the digital tombstone of Twitter's former mobile ad empire, now repurposed as a revenue funnel for a $3.6B behemoth.
"MoPub didn't die—it was absorbed. The $3.6M revenue figure isn't growth; it's the residual value of a corpse being monetized."
The Human Capital Transfer
With just 31 employees listed, this isn't a thriving standalone business—it's a skeleton crew managing legacy infrastructure. These aren't growth teams; they're maintenance squads keeping the pipes warm while AppLovin's 1,400+ employees handle the real innovation. The 'careers' page is a classic redirect trap, funneling talent straight into AppLovin's hiring funnel.
The Zero-Traffic Paradox
Zero monthly visits isn't a failure—it's a strategic vacuum. AppLovin deliberately starved mopub.com of organic traffic to force all ad tech operations through dash.applovin.com. This isn't a website; it's a redirect endpoint designed to consolidate user journeys and data streams into a single, controllable ecosystem.
The tech stack tells the real story: Next.js for the frontend, Tailwind and Bootstrap for UI consistency, and Sentry for error tracking. This isn't MoPub's stack—it's AppLovin's standard deployment. The domain is a shell, a brand asset being milked for residual SEO value while the actual technology lives entirely elsewhere.
- Domain repurposing over brand retirement: Keeping mopub.com alive maintains legacy backlinks and brand equity
- Revenue attribution ambiguity: The $3.6M figure likely includes both legacy MoPub revenue and new AppLovin cross-sell
- Employee consolidation: 31 staff suggests a focused retention package, not a growth team
- Traffic redirection strategy: Zero organic visits means all user journeys are controlled and tracked
This Isn't a Company—It's a Taxonomy
MoPub.com exists as a legal entity and domain redirect, not a business. For founders and investors, the lesson is brutal: when giants acquire, they don't just buy technology—they erase brands and absorb revenue streams into their own reporting structures. The $3.6M figure isn't a benchmark; it's a rounding error in AppLovin's Q4 earnings.
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AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
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About mopub.com
AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
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Technology Stack
mopub.com uses 10 technologies across their website including Sentry, OneTrust, Google Tag Manager, Google Analytics, and more.
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Sentry
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OneTrust
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Google Tag Manager, Google Analytics
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Lazy Loading, Priority Hints
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Ant Design
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Bootstrap, Tailwind CSS
Traffic & Audience
mopub.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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