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Applovin: The $2.5B Mobile Ad Empire
Inside the platform powering 800M+ daily users through data-driven monetization
In the cutthroat world of mobile advertising, Applovin didn't just survive—it built an empire. With 830 employees and $2.5B in revenue, they've cracked the code on turning app engagement into a billion-dollar business. Here's the blueprint.
"They're not just serving ads—they're engineering engagement at scale, where 61% of traffic comes directly from developers who can't afford to leave."
The Developer Lock-In Strategy
Applovin's genius lies in its dual-sided platform. On one side: developers hungry for monetization. On the other: advertisers desperate for scale. With 61% direct traffic—nearly double their organic search—they've achieved what every SaaS founder dreams of: a platform that becomes indispensable. Developers don't just visit Applovin; they live there.
The Growth Trajectory
From $1.6B in funding to $2.5B in revenue, Applovin has achieved a rare 1.56x revenue-to-funding ratio. Their global rank of #9,499 might seem modest, but it's deceptive. They dominate specific verticals where their 1.4M+ backlinks create an SEO moat that competitors can't breach. The 32% organic traffic isn't just traffic—it's intent-driven users searching for 'applovin max' and 'apploving' solutions.
The tech stack reveals their engineering philosophy: Next.js for performance, Tailwind and Ant Design for rapid iteration, and a heavy investment in monitoring (Sentry) and compliance (OneTrust). They're not building pretty interfaces—they're building reliable infrastructure that processes billions in ad spend daily. The 830-person team is lean for a $2.5B revenue machine, suggesting ruthless efficiency and automation.
- 1.4M+ backlinks create an unassailable SEO fortress in mobile ad tech
- 61% direct traffic proves product-market fit that's sticky and defensible
- 1.56x revenue-to-funding ratio shows capital efficiency rare in ad tech
- Top keywords in Korean ('앱러빈') reveal global expansion beyond English markets
The Silent Giant of Mobile Monetization
While competitors chase flashy branding, Applovin built an infrastructure moat that powers 800M+ daily ad impressions. Their 61% direct traffic isn't vanity—it's proof they've become the operating system for mobile app revenue.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsWhat is Applovin's revenue?
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AppLovin
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Reviews (20)
Applovin is a dreadful company
Applovin is a dreadful company. But we can't block their ads. So sick of their ads crashing games. And also forcing a redirect to playstore. Not good enough.
Frustrating
They never respect the time allocated for advertisement in game. You have to see a presentation prior to the 12 seconds, and the buttons have to be hit multiple times.Also some ads are misleading. I truly dislike their methods
Applovin hasn't paid my earnings for 6…
Applovin hasn't paid my earnings for 6 months. I have 6 months of pending payments. Despite repeatedly writing to support, I never received a response.
Same as everyone is saying
Same as everyone is saying, I've been complaining to everyone for months now. From the App I use that lists their ads, to the company itself, to Google. EVERY AD forces the load of play store to close the ad, Which is giving them redirected credits for the ad purchaser.
All the adds are broken with no mute…
All the adds are broken with no mute button and auto redirects to the play store with no option to just close the add.
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About applovin.com
Company Overview
Technology Stack
applovin.com uses 10 technologies across their website including Sentry, OneTrust, Google Tag Manager, Google Analytics, and more.
Error Tracking
Sentry
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
applovin.com receives approximately 9.1M monthly visitors and ranks #9,499 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:41 on the site.
The majority of applovin.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about applovin.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit applovin.com directly at https://applovin.com.