In the crowded fintech landscape, where giants throw billions at user acquisition, Moroku is playing a different game entirely. This isn't a bank; it's the invisible engine powering the customer experience for digital banks, using data and gamification to turn mundane money management into a winning strategy.

"Moroku isn't building a bank; they're building the psychology of banking for the banks."

Their tech stack is pragmatic and modern. Utilizing Tailwind CSS, Bootstrap, and jQuery, they prioritize stability and rapid UI development over bleeding-edge frameworks. The inclusion of Progressive Web App (PWA) support suggests a focus on accessibility and performance across devices, essential for banking customers who need reliability over flashy animations.

• The 'Odyssey' platform drives engagement through game mechanics (rewards, challenges).
• Focuses on data-driven insights to encourage healthy financial habits.
• Tiny team with massive potential: $1M revenue on 11 people is a healthy efficiency ratio.
• Relies on word-of-mouth and industry networking rather than SEO or paid ads.