mortarstone.com
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Mortarstone: The Data-Driven Church
How a 30-person team is turning church analytics into a $7.5M revenue engine
In an industry built on faith, Mortarstone is betting on data. They've built a $7.5M business by telling churches where their money—and their people—are actually going, not just where they think they are.
"Mortarstone isn't selling software; they're selling certainty to organizations that have historically operated on gut feeling."
The Analytics Playbook
Their secret sauce isn't the tech stack (jQuery, Tailwind, AWS) but the integration depth. By plugging directly into Planning Center, PushPay, and Rock RMS, they bypass the data silos that cripple most ministry tools. This creates a single source of truth for giving, attendance, and discipleship metrics—turning chaotic church data into actionable insights.
SEO as a Sales Channel
With 5,730 monthly visits, Mortarstone's traffic is modest but high-intent. Their top keywords reveal a sophisticated content strategy: 'grants for churches in texas' (550 volume) and 'church analytics consulting' (450 volume) target decision-makers with specific, painful problems. They're not chasing vanity metrics; they're capturing leaders actively seeking solutions.
The company's leadership team is lean and focused. CEO David Thoroughman, CTO Eric Hayes, and a small crew of specialized roles like 'Generosity Partner' suggest a culture built on high-touch service. With only 30 employees generating $7.5M, that's ~$250K revenue per employee—a remarkably efficient model for a B2B SaaS serving the nonprofit sector.
- Deep integration with church management systems (ChMS) creates a high switching cost
- Niche SEO targets high-value problems like grants and budgeting
- High-touch support model differentiates from pure self-serve SaaS
- Revenue efficiency suggests strong pricing power and low churn
Mortarstone is the quiet giant in church tech
While others chase scale, they've built a defensible, high-margin business by owning the analytics layer for churches that are serious about data-driven ministry.
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Meta Tags
Actionable Giving Insights to Transform Your Church
Powerful giving analytics, actionable discipleship insights, strategic guidance, and dedicated one-on-one support to drive real ministry impact. Integrates with Planning Center, PushPay, Rock RMS, Tithe.ly, and much more!
MortarStone Giving Analytics
Powerful giving analytics, actionable discipleship insights, strategic guidance, and dedicated one-on-one support to drive real ministry impact.
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About mortarstone.com
Powerful giving analytics, actionable discipleship insights, strategic guidance, and dedicated one-on-one support to drive real ministry impact. Integrates with Planning Center, PushPay, Rock RMS, Tithe.ly, and much more!
Company Overview
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Technology Stack
mortarstone.com uses 19 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Framer, Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
mortarstone.com receives approximately 5.7K monthly visitors and ranks #2,640,788 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 0:59 on the site.
The majority of mortarstone.com's traffic comes from .
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