moscot.com
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Moscot: The 109-Year-Old Eyewear Titan
How a NYC institution built a $58M empire on heritage and hype
While tech startups chase the latest trend, Moscot has been selling the same iconic frames since 1915. This isn't just an eyewear brand—it's a cultural artifact that has somehow managed to remain relevant in the digital age, generating $58.4M in revenue without sacrificing its downtown NYC soul.
"Moscot isn't selling glasses—they're selling a piece of New York City history that fits on your face."
The Heritage Playbook
Founded in 1915 on New York's Lower East Side, Moscot has survived the Great Depression, two World Wars, and the rise of fast fashion. Their secret weapon? Authenticity that can't be manufactured. With 233 employees and a global rank of #60,932, they've scaled without becoming generic. The 'MOSCOT NYC SINCE 1915' tagline isn't marketing fluff—it's their entire value proposition distilled into five words.
The Traffic Paradox
Here's what's fascinating: 44% of their traffic is direct. That means nearly half of all visitors type 'moscot.com' directly into their browser. This isn't accidental traffic from ads—it's brand loyalty. When you consider that 35,770 people search for 'moscot' monthly, you're looking at a brand that has achieved what most D2C companies dream of: becoming a destination, not just an option.
The data reveals a sophisticated digital operation. Built on Shopify but customized heavily (Tailwind CSS, Bootstrap, PWA features), Moscot has modernized its infrastructure without losing its vintage aesthetic. Their tech stack includes Google Analytics and Clarity for tracking, plus lazy loading and priority hints—clear signs they're optimizing for performance despite the heavy visual content typical of an eyewear brand.
- The 'LeMtoSh' frame drives 8,860 monthly searches alone—proving signature products can become cultural touchstones
- Trustpilot rating of 2.1/5 from 112 reviews suggests they prioritize brand experience over customer service metrics
- Strong social presence across TikTok, Instagram, and YouTube indicates they understand modern storytelling
The Authenticity Premium
Moscot proves that in a world of copycats, originality is the ultimate moat. They don't chase trends—they are the trend.
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http://moscot.com/cdn/shop/files/YELLOW_LOGO_19813013-ace8-4209-b10c-8bf8bb2c9c34.svg?v=1679503779
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MOSCOT Eyewear - NYC Since 1915 | MOSCOT
MOSCOT is a NYC Institution renowned worldwide for its iconic eyewear. MOSCOT infuses its downtown aesthetic with over 100 years of eyewear expertise to create timeless eyewear
MOSCOT Eyewear - NYC Since 1915
MOSCOT is a NYC Institution renowned worldwide for its iconic eyewear. MOSCOT infuses its downtown aesthetic with over 100 years of eyewear expertise to create timeless eyewear
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Reviews (20)
Really happy with the whole experience and end products.
About a month ago Dave and the team at Marylebone High St sorted me out with a fine pair of reading glasses. I’ve worn glasses for years but these were the first pair I’ve had that I felt complemented my face rather than just appearing as a stale yet functional addition. I can see why several of the reviews I’ve read for Moscot glasses say they’ve multiple pairs as earlier today I picked up another pair of glasses from the Marylebone store - this time to use whilst driving. Once again the level of service was professional and yet at the same time friendly. I only ordered the new pair of glasses a few days ago and yet I received a text yesterday to say they were ready to be picked up. The Moscot ranges of glasses on offer are, in my opinion, stylish without appearing to try too hard. They fit really well and are extremely comfortable. I’d certainly recommend going there.
Excellent Customer Service
Bought glasses with progressive lenses, however, the lenses were not for computer distance but for reading. So they were great for me as I spend a lot of time of the computer. I complained and Moscot replaced the lenses with "office" lenses that now work great for computer and book reading. Very happy.
Hi Ed, Thank you for your feedback. If you'd be so kind as to contact our Customer Service Manager, Krista at [email protected], she'd be happy to discuss the issues you are having with the lenses. We can diagnose and correct them so you end up with crystal clear vision. Best wishes, The MOSCOT Family
The quality is very good
The quality is very good
Hi Celia, Thank you for the great feedback! As a 111-year-old family business, we really appreciate you sharing your thoughts and experience with us. We hope you enjoy your new MOSCOTs for many years to come! Best wishes, The MOSCOT Family
Nice glasses but for Gods sake don’t…
Nice glasses but for Gods sake don’t give them your email address. Signed up for 10% off and, I kid you not, over a two week period I received 17 emails from them! Every day some offer, event or other whizz bang bit of “news” , absolutely drove me bananas! Deactivated the email account to escape.
Hi Simon, Thank you for the feedback. As a 110-year-old family business, we aoppreciate you taking the time to share your experience with us. We see you've been unsubscribed from the email list, so you shouldn't worry about getting any more from us. We don't mean to annoy you, we just get excited about our products and want to share! We do hope you come to visit us ane won't hold our emails against us. Best wishes, The MOSCOT Family
Disappointing
Just had to return a pair of sunglasses because a lens fell out first time I wore them. I’m only giving 2 stars because the refund process in store was easy enough. Still a major disappointment at this price point…
Hello, Thank you for sharing your experience with us. As a 110-year-old family business, we appreciate you taking the time to give us this feedback. We'd love to hear more about your purchase and try to offer further assistance. If you'd be so kind to contact our Customer Service Manager, Krista at [email protected], she would be happy to make this a better experience for you. Best wishes, The MOSCOT Family
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About moscot.com
MOSCOT is a NYC Institution renowned worldwide for its iconic eyewear. MOSCOT infuses its downtown aesthetic with over 100 years of eyewear expertise to create timeless eyewear
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Technology Stack
moscot.com uses 27 technologies across their website including Vimeo, Font Awesome, hCaptcha, HSTS, and more.
Video
Vimeo
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Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
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unpkg, jsDelivr
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AWS CloudFront, Cloudflare
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Traffic & Audience
moscot.com receives approximately 612.9K monthly visitors and ranks #60,932 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:22 on the site.
The majority of moscot.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about moscot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moscot.com directly at https://moscot.com.