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Mosey: The Compliance OS for Distributed Teams
How a 49-person team built a $9.8M revenue engine solving the 50-state compliance nightmare.
In a world where every state is a new legal minefield, Mosey turns compliance from a full-time legal headache into a single dashboard. They're not just automating paperwork—they're selling peace of mind to the modern, distributed startup.
"Mosey isn't just a tool; it's a compliance insurance policy that scales with your headcount."
The Remote Work Catalyst
The rise of remote work broke traditional compliance models. Hiring across state lines used to require a legal team on retainer. Mosey identified this friction point early, positioning themselves as the essential infrastructure for distributed companies. Their 66.4% traffic concentration in 'undefined' (likely the US) suggests a laser focus on the complex US state-by-state regulatory landscape, rather than diluting efforts globally.
Target Audience: The Overwhelmed Operator
Mosey speaks directly to founders and operations managers drowning in acronyms. Their top organic keywords—like 'parental leave laws' and 'FLSA rules for salaried employees'—reveal a user base desperate for specific, actionable answers, not generic advice. They aren't targeting enterprise legal departments; they're targeting the startup CTO or HR lead who suddenly needs to hire in Oregon.
With a 49-person team generating nearly $10M in revenue, Mosey achieves a staggering efficiency ratio of roughly $200k ARR per employee. This lean operational model is a testament to their product-led growth strategy, relying heavily on SEO content (45% organic traffic) to capture high-intent searches.
- Product-Led SEO: Ranking for high-volume, low-competition compliance terms (e.g., '1099 rules').
- Capital Efficiency: $20M in funding supports a $9.8M revenue run rate without bloat.
- Niche Focus: Avoids the 'everything' CRM trap, doubling down on state-level compliance.
The Verdict: Infrastructure, Not Software
Mosey is building the compliance layer of the modern stack. As companies become more distributed, this 'boring' infrastructure becomes mission-critical. They are well-positioned to become the default standard for US business compliance.
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Corporate and Business Compliance Services | Mosey
Mosey provides simplified corporate and business compliance services—everything you need to be legally compliant in all 50 states with one easy-to-use platform.
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About mosey.com
Mosey provides simplified corporate and business compliance services—everything you need to be legally compliant in all 50 states with one easy-to-use platform.
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Technology Stack
mosey.com uses 13 technologies across their website including HSTS, Netlify, HubSpot, and more.
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HSTS
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Netlify
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Google Tag Manager, Google Analytics
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Twitter Cards, PWA
Traffic & Audience
mosey.com receives approximately 38.1K monthly visitors and ranks #791,096 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:46 on the site.
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