motomaki.com
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Motomaki: The Sushi Burrito Disruptor
How a local Colorado chain built a $2.9M brand on custom rolls and counter-serve speed.
In a market saturated with traditional sushi bars, Motomaki carved a niche by asking a simple question: why can't sushi be a fast, customizable burrito? They aren't just serving fish; they are selling a streamlined, high-margin food experience that challenges the old-school omakase model.
"They aren't competing with high-end sushi chefs; they are competing with Chipotle for the lunch rush."
The Counter-Service Model
With only 24 employees generating $2.9M in revenue, Motomaki operates with lean efficiency. Their model relies on high throughput at the counter, minimizing labor costs while maximizing order volume. This isn't a sit-down dining experience; it's a transaction engine optimized for speed.
Search Behavior & Intent
The data reveals a split personality in their traffic. While branded searches like 'motomaki 28th st.' show strong local loyalty, high-volume generic terms like 'sushi platter near me' (790 volume) indicate they are capturing broad, bottom-funnel demand. They are winning the 'convenience' search, not just the 'sushi' search.
Their tech stack reveals a modern approach to a legacy industry. Utilizing tools like Matomo for privacy-focused analytics and Google Tag Manager for agility, they treat their digital storefront with the same operational rigor as their kitchens. However, the heavy reliance on jQuery and Bootstrap suggests a functional but potentially dated frontend experience that could be ripe for a modern overhaul to boost conversion rates.
- Hybrid Traffic Model: 47% direct traffic proves strong brand recall and repeat business.
- Niche Dominance: Owning the 'sushi burrito' category in Colorado prevents direct competition with traditional restaurants.
- Operational Leverage: High revenue-per-employee ratio indicates a scalable, profitable unit economics.
The Verdict: A Local Giant with Scalable DNA
Motomaki proves that a hyper-specific niche, executed with operational precision, can outperform generic concepts. Their next growth phase depends on digital experience upgrades.
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Meta Tags
Motomaki | Sushi Restaurant in CO
Trendy counter-serve locally owned restaurant offering custom sushi burritos, rice bowls & salads.
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About motomaki.com
Trendy counter-serve locally owned restaurant offering custom sushi burritos, rice bowls & salads.
Company Overview
motomaki.com Social Media
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Technology Stack
motomaki.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
Advertising
Facebook Pixel
Analytics & Marketing
Matomo, Google Tag Manager
Traffic & Audience
motomaki.com receives approximately 5.0K monthly visitors and ranks #3,846,808 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.
The majority of motomaki.com's traffic comes from .
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This page provides publicly available information about motomaki.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit motomaki.com directly at https://motomaki.com.