motors.co.uk
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Motors.co.uk: The eBay-Backed Giant You've Never Heard Of
2M monthly visitors and 4.6M backlinks prove this isn't just another car site.
While everyone obsesses over AutoTrader, Motors.co.uk quietly commands 2.1M monthly visits and 4.6M backlinks—making it one of the UK's most powerful automotive marketplaces, yet criminally under-discussed in tech circles. This is the eBay Motors Group's secret weapon for the British used car market.
"Motors.co.uk isn't competing on brand awareness—it's winning on SEO dominance and direct traffic, two metrics that matter more than flashy marketing."
The SEO Juggernaut
With 59% of traffic coming from organic search, Motors.co.uk has built a fortress around keywords like 'used cars' (199,950 monthly volume) and 'cars for sale' (94,260 volume). Their 4.6M backlinks create a moat that's nearly impossible for new entrants to cross. This isn't accidental—it's a deliberate strategy to own the search funnel from discovery to transaction.
The Trust Paradox
Here's the contradiction that defines Motors.co.uk: 3.7/5 stars on Trustpilot (1,178 reviews) versus 2.1M monthly visitors. The site converts despite mediocre user sentiment, proving that in automotive marketplaces, utility trumps experience. Users tolerate friction because the inventory is there—this is the classic marketplace playbook: supply first, polish later.
The tech stack reveals their priorities: React for speed, Tailwind for rapid UI iteration, and PWA for mobile-first users who need offline capability. But notice what's missing—no fancy AI recommendations, no blockchain verification, no metaverse showrooms. This is a pragmatic, functional machine built for one purpose: moving metal efficiently.
- eBay Motors Group ownership provides financial muscle and strategic patience
- Direct traffic (35%) shows strong brand recall despite low awareness in tech circles
- Top keywords focus on transactional intent, not branded search
- 119 employees for 2.1M visitors = extreme efficiency per employee
The Anti-Startup Playbook
Motors.co.uk proves you can win without venture funding, viral marketing, or a perfect product—just relentless SEO and supply-side dominance.
What tech stack does Motors use?
How much traffic does Motors get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Motors's audience located?
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Device Distribution
What keywords does Motors rank for?
5 keywordsHow is Motors's SEO?
Meta Tags
MOTORS - buy and sell nearly new & used cars simply
H1 Tags
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What do customers think of Motors?
Motors.co.uk
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Activity & Engagement
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Reviews (20)
I was looking for a new vehicle and…
I was looking for a new vehicle and Motors found one that I liked.
The Salesman I talked to was very…
The Salesman I talked to was very helpful and polite and not pushy. Gave me all the information I asked for and left me to think it over
Hi J Brown, Thank you for your positive review! At MOTORS, we're on a mission to make car buying easier and more enjoyable. We work really hard to provide the best experience on our platform and it’s great to know that we are on the right track. We hope you continue to use MOTORS for your future car searches. Thanks, The Team at MOTORS
Was good but still needs more info
Was good but still needs more info. Hpi clear no insurance claim vehicles history ref write off accidents actually apologies I just went back on the site and is all there. So I’ve upped my markings. Could do with giving exact road tax
Hi Jason, Thank you for your review, At MOTORS, we're on a mission to make car buying easier and more enjoyable. We'll ensure your feedback is passed to the relevant team! We hope you continue to use MOTORS for your future car searches. Thanks, The team at MOTORS
Trustworthy & helpful
Fantastic garage. Richard really helped me out this summer when I had problems with my car, even when another garage had done the work due to where I broke down. Took the time to explain things to me & to advise. Subsequently replaced a couple of tires at a very reasonable price. As a woman who knows little about cars I really appreciated the care & patience. Very trustworthy & won't go anywhere else.
Hi Helen, Thank you for your positive review! At MOTORS, we're on a mission to make car buying easier and more enjoyable. We work really hard to provide the best experience on our platform and it’s great to know that we are on the right track. We hope you continue to use MOTORS for your future car searches. Thanks, The Team at MOTORS
Great car great condition Trustworthy…
Great car great condition Trustworthy seller
Hi Alexander, Thank you for your positive review! At MOTORS, we're on a mission to make car buying easier and more enjoyable. We work really hard to provide the best experience on our platform and it’s great to know that we are on the right track. We hope you continue to use MOTORS for your future car searches. Thanks, The Team at MOTORS
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About motors.co.uk
Company Overview
motors.co.uk Social Media
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Technology Stack
motors.co.uk uses 11 technologies across their website including YouTube Embed, Sentry, OneTrust, and more.
Video
YouTube Embed
Error Tracking
Sentry
Privacy & Consent
OneTrust
Customer Support
Zendesk
Analytics & Marketing
New Relic, Google Tag Manager
Web Standards
PWA
Traffic & Audience
motors.co.uk receives approximately 2.1M monthly visitors and ranks #23,730 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:48 on the site.
The majority of motors.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about motors.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit motors.co.uk directly at https://motors.co.uk.