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MoviePass: The Phoenix That Rose From The Ashes
Analyzing the comeback of the controversial movie subscription giant
In the annals of tech failures, few stories are as dramatic as MoviePass. Once a $2 billion valuation darling that imploded in spectacular fashion, the service has returned from bankruptcy with a new model, a new CEO, and a shot at redemption. But can it avoid the same fatal mistakes?
"MoviePass is no longer a money-losing scheme to acquire users; it's a sustainable business model trying to serve moviegoers."
The Phoenix Rises
After filing for bankruptcy in 2023, co-founder Stacy Spikes reacquired the company for just $140,000. Today, MoviePass operates with a lean team of 30 employees and $5M in revenue. The current model abandons the unlimited viewing model that bankrupted the original. Instead, it uses a tiered credit system: $10/month for 1 movie credit, $20/month for 3, and $30/month for 5. Credits can be rolled over and used for premium formats. This shift from unlimited to capped usage is the fundamental pivot that makes the business model viable.
Traffic & Brand Resilience
Despite its catastrophic failure, brand recognition remains astonishingly strong. With 285K monthly visits and 52% direct traffic, nearly half of all visitors type 'moviepass.com' directly into their browser. The organic search for 'moviepass' alone sees 9,930 monthly searches, proving the name still holds cultural weight. However, the 1.4/5 Trustpilot rating from over 1,000 reviews signals deep-seated distrust from consumers who were burned by the previous iteration.
The current tech stack is modern but lean—built on Vite, Webpack, and Bootstrap. The company tracks user behavior aggressively with Google Analytics, Hotjar, and Matomo, likely to optimize conversion from the notoriously skeptical audience. Their social presence is robust across TikTok, Twitter, YouTube, and Instagram, but engagement is modest. The real challenge isn't technology; it's rebuilding trust in a market now dominated by AMC Stubs and Cinemark Movie Club.
- The original MoviePass burned $150M in 18 months by subsidizing unlimited tickets
- The new model caps usage at 3-5 movies/month to ensure profitability
- Direct traffic (52%) proves the brand still commands instant recall
- Trustpilot score (1.4) remains the biggest barrier to growth
The Verdict: A Cautious Comeback
MoviePass has solved the business model problem, but consumer trust remains its biggest hurdle. For investors, it's a high-risk, high-reward bet on brand resurrection. For founders, it's a masterclass in how to pivot from growth-at-all-costs to sustainable unit economics. The question isn't whether MoviePass can work—it's whether enough people are willing to give it a second chance.
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Watch Movies at 4,000+ US Theaters from $10/Month – MoviePass
MoviePass lets you see movies in theaters, nationwide, for one low monthly fee. Cancel anytime.
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Reviews (20)
Tombemg
Great bro, I feel happy with your project
Likely not worth the hassle for Customers..
You can watch a movie using MoviePass….is it worth it over one of the plans many movie theaters provide now days probably not. One of the worst customer service companies I’ve ever dealt with in 30+ years. Worse than original Comcast which is infamously terrible. I can on the other hand use their services to book a film for a few dollars less than face value at a theater…usually…as it does not always work and your “subscription” only has a certain amount of points to use monthly which has a cap and their films have “peak times” so the amount of points you see it cost may in fact not be the exact amount you’ll have to spend to see it. It may show 32 points but then add 2 points for popular times and add 5 more for convenience and you check out of the film using 37 of your 68 monthly allotment. Highly questionable the operation, I’ll not continue it after this 3rd years subscription ( I was in with the original and the new one since it began) it’s been too many hassles to deal with versus just going or using a theater subscription which are usually priced to see 2 films for the month and any orhers become free. Mr.GeneralMerchant
BUYERS BEWARE: NOT WORTH IT (Literally costs more than a ticket)
If you think this subscription will save you money, do the math first. It is actually MORE expensive to use MoviePass than to just buy a ticket directly from the theater. Here is exactly what happened to me: 1. I bought the $13/month "Basic" plan which gives you 34 credits. 2. I found a standard movie listed for exactly 34 credits. Perfect, right? 3. WRONG. At checkout, they hit me with a surprise 7-credit "online service fee," raising the cost to 41 credits. 4. Since I couldn't afford the ticket I already paid for, I had to buy a $5 credit pack. 5. Total spend: $18 ($13 sub + $5 add-on). At this point, I am paying the same price (or higher) than a standard ticket at Regal, plus the hassle. BUT IT GETS WORSE. After loading the extra money, the app gave me an error saying "Additional credits required" claiming the movie cost more than a standard 2D ticket (it didn't). They wanted me to load ANOTHER $5 pack. There is zero point to this service. You will spend more time and significantly more money jumping through hoops than if you just walked up to the box office. Save your wallet and your sanity—stay away.
MoviePass rips you off
MoviePass makes it seem like you get multiple movies per month, but their credit system and extra fees make that impossible. All the movies in my area cost between 32-56 credits, plus a 7 credit “online fee”. Their Monthly Basic Plan costs $13 and gives you 34 credits - so not even enough credits for one movie. I canceled within minutes and didn’t use anything, but they still refused to give me a refund. Do not trust MoviePass.
App has so many bugs
App has so many bugs, customer service is horrible. Would not recommend. People should just do AMC or something like that
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About moviepass.com
MoviePass lets you see movies in theaters, nationwide, for one low monthly fee. Cancel anytime.
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moviepass.com uses 20 technologies across their website including AccessiBe, Font Awesome, HSTS, and more.
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Traffic & Audience
moviepass.com receives approximately 285.5K monthly visitors and ranks #157,877 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:55 on the site.
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