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Movva: The AI Co-pilot for Student Retention
How behavioral science and AI are tackling the $50B student dropout problem in Brazil
Every year, Brazilian higher education institutions lose billions to student dropout—a silent crisis that Movva is attacking with precision. By combining behavioral science with AI, this São Paulo-based startup isn't just sending emails; it's building a digital nervous system for student retention.
"Movva isn't just tracking students—it's predicting their next move and intervening before they leave."
The Silent Crisis in Higher Ed
Student dropout isn't just an academic problem—it's a financial catastrophe. Brazilian universities lose an estimated $50B annually to attrition, with 40% of students never graduating. Movva's founders saw this pattern and built a solution that moves beyond generic engagement. Instead of broadcasting mass messages, their platform creates hyper-personalized content journeys for each student profile and moment in their academic lifecycle.
The Tech Stack Reality
Movva's tech stack reveals a pragmatic approach. They rely heavily on jQuery and Bootstrap—technologies that suggest a focus on rapid deployment over cutting-edge innovation. Yet this might be their strength: they're building for scale in a market where reliability trumps novelty. Their 26 detected technologies include Tailwind CSS and Ant Design, showing a modern frontend approach layered over proven foundations.
The company's traffic data tells an interesting story. With only 1,026 monthly visits, Movva operates in stealth mode—focusing on B2B sales rather than public traffic. The 54% direct traffic suggests strong brand recognition among existing university partners, while 33% organic search indicates they're still building discoverability. The keyword 'movva' dominates their search volume, but 'moova' (2,390 monthly searches) represents a potential brand confusion opportunity.
- AI-driven content personalization that adapts to individual student behavior patterns
- Behavioral science frameworks embedded in every touchpoint of the student journey
- Direct integration with institutional systems to trigger interventions at critical moments
The Retention Revolution
Movva proves that niche B2B solutions in education can scale without massive traffic—revenue comes from deep institutional partnerships, not viral growth.
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Movva - Solução de Permanência do Estudante
A Movva é uma Solução para Permanência de Estudantes no Ensino Superior. Utilizamos Ciências Comportamentais e Inteligência Artificial para construir e disparar conteúdos personalizados para cada momento da jornada e perfil de aluno, atuando diretamente na prevenção da evasão e aumento de receita da IES.
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About movva.tech
A Movva é uma Solução para Permanência de Estudantes no Ensino Superior. Utilizamos Ciências Comportamentais e Inteligência Artificial para construir e disparar conteúdos personalizados para cada momento da jornada e perfil de aluno, atuando diretamente na prevenção da evasão e aumento de receita da IES.
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Technology Stack
movva.tech uses 26 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
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Font Awesome, Google Fonts
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Laravel
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PHP
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Squarespace, Webflow, WordPress
Cloud & Hosting
AWS CloudFront
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OpenCart, Shopware, Magento, WooCommerce
Traffic & Audience
movva.tech receives approximately 1.0K monthly visitors and ranks #14,267,027 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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