moxielash.com
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MoxieLash: The Glueless Beauty Bet
How a 21-person team is disrupting the $15B lash industry with a $3.5M revenue engine
While legacy brands battle over glue formulas and messy applicators, MoxieLash isn't just improving the adhesive—they're eliminating it entirely. With 123k monthly visits and a 4.4-star Trustpilot rating, this bootstrapped challenger is proving the future of beauty is frictionless.
"MoxieLash isn't selling lashes—they're selling the absence of a 100-year-old problem: glue."
The 21-Person Revenue Machine
Generating $3.5M with just 21 employees means ~$167k revenue per head—exceptional efficiency for DTC beauty. Their 53% direct traffic signal indicates a brand that has transcended 'search and discovery' to become a destination. Customers aren't finding MoxieLash; they're seeking it out by name.
Magnetic vs. Search Reality
The keyword data reveals a fascinating gap: 'magnetic lashes' (12,970 monthly searches) dwarfs 'moxie lash' (720). Yet MoxieLash owns the brand term. This is classic category creation—they're riding the magnetic wave while building an unassailable brand moat. The real battle isn't for keywords; it's for the glueless category itself.
Their tech stack tells the story of a modern DTC operator: Tailwind CSS for speed, PostHog for product analytics, and a PWA for mobile conversion. They're not just building a brand—they're building a data-driven retention engine disguised as a beauty company.
- Product triad: Instant Lash Clusters™, Magnetic Lashes, Self-adhesive Lashies™—a three-pronged attack on traditional glue
- Trust velocity: 1,409 reviews in what appears to be 2-3 years suggests aggressive review generation (or exceptional product-market fit)
- Social proof: 8,564 backlinks from a standing start—aggressive PR and affiliate strategy
The Unsexy Billion-Dollar Play
MoxieLash is winning by making the old way feel obsolete—no funding announcements, no hype, just $3.5M in revenue and a product that makes glue look like a relic.
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5 keywordsHow is Moxielash's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/2569/3918/files/moxielash_preview_banner_1200x630_full.png?v=1765581700
Meta Tags
Glueless Lash Clusters & Magnetic Lashes™ | MoxieLash®
Discover no glue salon-quality lashes that actually work. Instant Lash Clusters™, magnetic lashes & Self-adhesive Lashies™—reusable, safe, effortless. MoxieLash®
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Reviews (20)
These lashes are a game changer
These lashes are a game changer. Easy to apply and long lasting. Not only that, customer service was amazing at exchanging to a style more suited for me.
Absolutely love the lashes
Absolutely love the lashes. The customer service is always amazing. Honestly shocked by how smoothly every order goes. Will keep purchasing!!!
Hi Chana! We are so glad to hear you are loving our products and customer service. We appreciate all your kind words! 💜
The representative was sooo…
The representative was sooo helpful,professional and patient! She gave me some great advice so I was able to pick the eyelashes I wanted for my eye type and preference! Her customer service was unheard of!
Hi Lashawnte! We’re so happy to hear that your experience with our customer service team was a positive one. Delivering outstanding service is always our top priority. Thank you for your support and for sharing your kind feedback! 💖
Service and support are top notch
Service and support are top notch! I got a reply within minutes and my issue was resolved, no questions asked! The best lashes and best service in the business!
Hi mrsmisheller! Your satisfaction with both our products and customer service means everything to us! We're committed to ensuring you have the best experience possible, and we're thrilled that we've met your expectations. Thank you for choosing us and for your kind words! 😊
Best lashes EVER
Best lashes EVER. I just had a set last and entire week. No other cluster lash on the market even comes close. I had an issue with a recent order and Sierra immediately fixed the issue!! 10/10 recommend!!!
Hi Ali! Hearing that you’re pleased with both our products and team truly makes our day! We’re grateful for your support and thrilled to know we delivered a great experience. Thank you! 💕
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About moxielash.com
Discover no glue salon-quality lashes that actually work. Instant Lash Clusters™, magnetic lashes & Self-adhesive Lashies™—reusable, safe, effortless. MoxieLash®
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Technology Stack
moxielash.com uses 20 technologies across their website including Google Fonts, HSTS, AWS CloudFront, Vercel, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront, Vercel
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
E-commerce & Payments
Shopify
Traffic & Audience
moxielash.com receives approximately 123.3K monthly visitors and ranks #273,327 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:45 on the site.
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